Sr. Director Media Planning

Marketbridge•Boston, MA

1d•$112,000 - $140,000•Remote

About The Position

Marketbridge is seeking a Director, Media Planning to lead the development of integrated, performance-driven media strategies for complex B2B clients. This role sits within our broader Media practice and leads a team of media planners and buyers on our Advanced Media and Partnerships team. The team plans across channels including programmatic media, direct publisher buys, out-of-home (OOH), connected TV (CTV), broadcast, experiential, and emerging platforms. Paid search and paid social planning are led by separate specialty teams, with close collaboration across the broader Media practice. In this role, you will translate client business and marketing objectives into thoughtful, actionable media plans. You will bring together audience strategy, channel mix, investment planning, measurement, and performance insights to create programs that connect brand and demand and drive meaningful business outcomes. We’re looking for an experienced B2B media strategist who understands how channels work together throughout the buyer journey. You should be equally comfortable shaping strategy, challenging assumptions, negotiating with vendors, and guiding a team as it explores new channels and processes that strengthen our capabilities and Media practice. You will work closely with colleagues across Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management to ensure media plans are strategically sound, executed effectively, and continuously optimized.

Requirements

Eight or more years of experience in media strategy, planning, or integrated media, ideally within an agency environment.
Strong experience developing B2B media strategies and plans for complex or enterprise clients.
Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels.
Experience leading, coaching, or mentoring media professionals and improving the strategic quality of their work.
Strong analytical skills, with the ability to interpret media performance and translate findings into clear optimization recommendations.
Experience partnering with channel specialists and activation teams while maintaining ownership of the overall media strategy.
Strong client-facing experience, including presenting strategic recommendations to director-, vice president-, and executive-level stakeholders.
Experience developing partner relationships and negotiating with media vendors.
Excellent presentation, communication, and storytelling skills.
Familiarity with media planning, research, buying, measurement, and audience platforms such as Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase is a plus.

Responsibilities

Lead the development of integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.
Develop cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
Define the role of each channel throughout the buyer journey, ensuring media investments work together as part of a cohesive strategy rather than as standalone tactics.
Lead, coach, and develop a team of media planners and buyers, elevating the strategic quality and consistency of their work.
Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management.
Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations.
Partner closely with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.
Build and improve planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice.
Evaluate emerging channels, platforms, partners, data sources, and planning technologies to identify relevant opportunities for clients.
Build strong relationships with media partners and vendors, leveraging those relationships to inform planning recommendations, drive innovation, and improve investment decisions.
Lead vendor evaluations and negotiations to help secure appropriate pricing, placements, partnerships, and added value for clients.
Present media strategies, recommendations, and performance insights to senior client stakeholders.