Director, Integrated Media Planning

Spectrum Science

4d•$125,000 - $155,000•Hybrid

About The Position

At Spectrum Science, our mission—connecting humankind to its best healthlife—comes to life through a culture rooted in curiosity, collaboration, and innovation. We believe breakthrough ideas happen when diverse perspectives are embraced and people are empowered to challenge what’s possible. Join our team of award-winning health-focused experts across advertising, clinical trial experience, communications, consulting, media, medical communications, and patient engagement. Together, we create the momentum that moves science, brands, and careers forward. The Director, Integrated Media Planning must have a love for strategic thinking blended with an ability to roll up their sleeves and see things through to execution and optimization. They will have proven themselves as an energetic and collaborative team member with responsibilities on high performing brands/accounts. They are ready to show—and teach—junior media planning specialists how it’s done. Ideally, the right candidate will possess an interest in healthcare and the scientific process and how to reach various audiences – from patients to healthcare professionals and everyday practitioners to thought leaders. An idea partner, they know that collaboration is key, and works lockstep with fellow disciplines to deliver high quality work to set the tone for what performance excellence looks like. For this role, you will be a key member of an integrated cross-functional team working to bring marketing and communications campaigns to life through all types of paid media from print and digital to audio/video and emerging mediums, with a heavy emphasis in sponsored content. This position will work primarily with our clients in the communications and public relations area of our business. As a leader on the paid media team, you must be able to collaboratively lead internal and client strategic thinking to ensure that proposed media tactics directly achieve client strategic imperatives. You must also be an effective team leader mentoring a world-class team of cross-functional media planners and optimizers.

Requirements

Minimum 6 years planning experience within the agency environment. Experience within PR/Communications agencies is a strong plus
Core competency/capability in traditional and offline channel planning
Strong fluency in sponsored content and endemic direct buys within the healthcare space, ideally with corporate communications clients
Minimum 4 years’ experience with pharmaceutical advertising
Management experience
Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms
Experience with campaign management, ad serving, and viewability/fraud prevention technology
Working knowledge of third-party media research and competitive monitoring tools
Working knowledge of Google Analytics
Excellent presentation and deck building skills
Able to travel to meet client and agency needs
Ability to work autonomously while also being a strong relationship builder
Strong attention to detail

Responsibilities

Drive organic growth of media solutions within the client base
Lead media solutions for new business pitches
Manage, mentor, and grow a cross-functional team of media planners and optimizers
Develop and document team processes and best practices
Lead the media planning, negotiation, and deployment, and optimization process for assigned clients from beginning to end
Identify and procure or conduct research on media consumption and trends for target audiences
Develop media strategies that directly address client objectives
Partner closely with earned media specialists to develop integrated strategies across Paid, Earned, Owned, and Shared channels
Directly and through junior staff manage media schedules, budget reconciliation, develop and send RFPs to identified media partners
Critically evaluate and compare RFP responses and negotiate added value while building and maintaining high trust and respect relationships with external media partners
Work with internal account and subject matter expert teams to collaboratively develop strategic brand plans with integrated media
Assist project management and account teams with estimation of paid media projects and retainers
Develop and nurture relationships with sales reps across key media partners and stay on top of emerging trends, technologies, and paid media opportunities
Educate internal teams on the media planning process, deliverables, timelines, and help upskill broad agency paid media proficiency
Plan across all paid media channels from digital channels like display, native, search, and social, to traditional channels like print and OOH, as well as video and audio advertising
Collaborate with subject matter experts within the paid media team to create holistic strategies while leveraging best practices and full strength of media capabilities.
Show a collaborative, flexible, and solution-oriented working style and be prepared to roll up your sleeves when a hands-on approach is needed

Benefits

monthly cell phone reimbursement
Flexible time off
company holidays
voting time
jury duty
bereavement
Sabbatical Program after 7 years of service
13 weeks paid Parental Leave, inclusive of adoption and foster care placement
Continuous learning and development through Greatest Potential Self (proprietary talent program)
tuition reimbursement programs
in-house 1:1 coaching with access to talent and productivity-based assessments
referral bonus
Medical concierge service
Thorough onboarding including accessible conversations with leadership
401k with company match
1:1 Financial Coaching and Education
Wellness benefits including medical, dental, vision
science-backed meditation and mindfulness tools through Headspace