Sr. Director, Marketing, Repair OnDemand

Repairify•Austin, TX

6d•Remote

About The Position

The Sr. Director, Marketing, Repair OnDemand (ROD), is the marketing leader for Repair OnDemand, responsible for marketing strategy, budget, and results across its portfolio of businesses. The role leads brand strategy and marketing execution across Repair Exchange, Mobile Tech RX, and Repair360, with a focus on measurable revenue and marketplace growth. In the first year, the role will launch Repair Exchange in new markets and increase transaction volume by identifying marketplace users and growth levers, then developing repeatable market-launch playbooks with field and experiential programs. It will also launch Mobile Tech RX’s vehicle-detailing vertical, grow its pipeline, convert new detailing businesses, retain customers, and support lead generation for Mobile Tech RX and Repair360. The position owns demand generation, go-to-market activity, brand positioning, marketing technology, reporting, budget allocation, and agency relationships. It works closely with sales, product, engineering, and customer success leaders, and leads and develops a marketing program manager. The role is remote-based, with travel of up to 30% for market launches and events. The work environment is primarily a professional office environment, using standard office equipment.

Requirements

Bachelor’s degree.
At least 10 years of B2B marketing experience, including at least 5 years leading marketing for a business unit or company end to end, including strategy, budget, team, and measurable revenue results.
A track record of growing a marketplace or two-sided platform.
Experience in vertical SaaS or marketing to small and midsized businesses, ideally owner-operators.
Strong demand-generation skills and ability to work with the associated data.
Hands-on experience with marketing automation such as HubSpot or similar, paid media, and email.
Experience managing agencies and a lean team.
Clear, direct communication skills, including presenting budget cases to executives and writing customer communications.
Ability to travel up to 30% for market launches, events, and related activities.

Nice To Haves

Automotive, aftermarket, dealership, or field services experience.

Responsibilities

Launch Repair Exchange in new markets and drive transaction volume, developing a repeatable launch playbook that includes field and experiential programs.
Identify who uses Repair Exchange and why, and determine the factors that increase marketplace volume on both sides.
Launch Mobile Tech RX’s vehicle-detailing vertical, grow its pipeline, convert new detailing businesses, retain customers, and build lead generation for Mobile Tech RX and Repair360.
Set brand strategy, budget, and marketing plans across the three businesses; define brand positioning and allocation of marketing spend.
Build practical playbooks, establish clear ownership and operating cadence, and partner with Product and Engineering to improve products and automate workflows.
Measure manual effort per job and reduce it as the marketplace grows.
Own end-to-end demand generation, including paid media, email and lifecycle marketing, content, events, partner programs, and sales enablement.
Lead go-to-market activity for new products and verticals, beginning with vehicle detailing on Mobile Tech RX.
Define positioning and messaging for each brand and maintain consistency across websites, sales materials, and campaigns.
Manage agency partners by setting scope, holding them accountable for results, and deciding which work remains in-house.
Own the marketing technology stack and reporting; build dashboards to evaluate performance and discontinue ineffective activity.
Work with sales, product, and customer success leaders to connect marketing to revenue outcomes.
Lead and develop a marketing program manager, while contributing hands-on to campaigns, copy, and analysis as needed.