Sr Director, Marketing Technology & Analytics

DaVita Kidney Care • Denver, CO

3d

About The Position

To build the data measurement and privacy-forward foundation required to power DaVita’s next phase of digital and marketing transformation. This leader will own the end-to-end marketing data ecosystem—from tagging to analytics to reporting, insights, and business outcomes—and serve as the critical bridge between Marketing & Communications, IT, Privacy, Compliance, and Enterprise Data teams in a highly regulated healthcare environment.

Requirements

• Bachelor’s degree required; Master’s degree in Business, Analytics, Computer Science, or related field preferred.
• 10+ years of experience in marketing technology, data analytics, or digital transformation.
• 6-10 years of people leadership experience in an analytics, business intelligence, and/or martech function
• Deep understanding of the marketing technology landscape (CDP, CRM, Web Analytics, Tag Management) and privacy regulations (HIPAA, GDPR, CCPA).
• Proven experience bridging the gap between technical teams (IT/Data) and business functions (Marketing).
• Travel: Up to 10-20%
• Nights/Weekends: As needed for critical projects or launches.

Responsibilities

• Establish and own Davita’s marketing analytics and measurement strategy across web, paid media, CRM, and lifecycle channels
• Lead implementation and governance of tagging, analytics, data collection frameworks that are privacy compliant, scalable, and future-ready
• Define and operationalize marketing scorecards, KPIs, and success metrics tied to business outcomes (growth, engagement, conversion, retention)
• Serve as the primary marketing partner to IT, Privacy, Compliance, Enterprise data teams to align tooling, data flows, consent, governance
• Navigate a tightly regulated healthcare environment to ensure marketing measurements meets HIPPA, privacy, and security requirements
• Establish clear operating models, R&Rs, and decision rights between marketing and enterprise partners
• Own the marketing technology stack from an analytics and data perspective, ensuring tools are fit-for-purpose and integrated across channels as an enablement layer
• Enable consistent, trusted reporting through standardized definitions, dashboards, and daily/weekly performance reporting
• Build the foundation for advanced capabilities, including advanced AI analytics, personalization, experimentation, and attribution over time
• Elevate analytics from reporting to decision-making by translating digital and marketing performance to clear business outcomes
• Partner with channel leaders to connect activity to outcomes and enable optimization flywheel

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

What This Job Offers

• Job Type: Full-time
• Career Level: Director