Analytics, Technology and Marketing Manager

Susquehanna Automotive • Wrightsville, PA

18h • Onsite

About The Position

Susquehanna Automotive is seeking an Analytics, Technology and Marketing Manager to join their team. This new hands-on role will focus on utilizing data and technology, strengthening digital marketing efforts, and improving efficiency across the dealership group. The position combines data analysis, technology oversight, and marketing management to drive better results while controlling marketing costs.

Requirements

• 3–7 years of experience in analytics, digital marketing, or a related field
• Strong hands-on skills in campaign management, data analysis, and reporting
• Experience guiding or overseeing creative work (photography, social media, content)
• Familiarity with CRM systems, Google Analytics, marketing automation tools, and Microsoft Excel/Google Sheets
• Interest in emerging AI tools and a willingness to learn and test new technologies
• Collaborative team player with strong organizational and communication skills

Nice To Haves

• Automotive or dealership experience is a plus
• Bachelor’s degree in Analytics, Marketing, Business, or related field is preferred but not required with equivalent experience

Responsibilities

• Manage and execute day-to-day digital marketing efforts including email campaigns, social media advertising, paid search, and content strategies.
• Analyze data from Service records, sales history, CRM, recall lists, manufacturer sources, State Inspection records, Hunter Alignment Machine data, phone systems, and other platforms to identify opportunities.
• Build reports and dashboards that provide actionable insights to department managers and leadership.
• Work closely with Sales, Service, and Parts teams to support targeted marketing campaigns and customer retention programs.
• Oversee our team member responsible for vehicle photography, video creation, and social media posting.
• Manage digital advertising budgets and channels with a focus on improving ROI and reducing unnecessary third-party vendor spend.
• Begin exploring and implementing artificial intelligence tools that the marketplace and automotive industry are rapidly developing — including AI-powered content creation, customer targeting, chatbots, predictive analytics, and automation solutions.
• Support and coordinate customer retention initiatives through data-driven service reminders and loyalty communications.
• Track campaign performance and regularly present results with clear recommendations for improvement.

Benefits

• Competitive base salary of $60,000 – $80,000 per year
• Full benefits package including health insurance, 401(k), paid time off, and more
• Modern facility with the opportunity to make a real impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level