Sr. Director, Marketing Operations and Analytics

Illumio • Sunnyvale, CA

4d • Hybrid

About The Position

Illumio is seeking a Sr. Director of Marketing Operations & Analytics to build and operate the systems, data infrastructure, and measurement frameworks that power the global marketing organization. This role is crucial for ensuring marketing investments translate into measurable pipeline and revenue impact by delivering operational discipline, analytics, and technology to scale demand generation. The position involves close collaboration with Marketing leadership, Sales Operations, Finance, and Revenue Operations to define marketing performance measurement, forecasting, and optimization. The Senior Director will lead the marketing analytics roadmap, oversee the marketing technology ecosystem, and build a high-performing team focused on transforming data into actionable insights. The ideal candidate possesses deep expertise in marketing analytics, operations, and revenue systems, combined with strong business judgment, and is adept at building scalable processes, leveraging AI for marketing intelligence and automation, and translating complex data into clear recommendations for executive decision-making.

Requirements

• 15+ years in Marketing Operations, Marketing Analytics, or Revenue Operations in B2B SaaS or enterprise technology.
• Deep experience with marketing measurement frameworks including pipeline analytics, funnel modeling, attribution, and ROI analysis.
• Hands-on experience implementing and operating multi-touch attribution platforms.
• Experience designing and operating measurement frameworks across both lead-based demand models (MQL) and account-based engagement models (MQA).
• Strong cross-functional experience partnering with Sales Operations, Revenue Operations, and Finance.
• Experience leveraging AI and advanced analytics to improve marketing performance and decision making.
• Experience leading and developing high-performing operations or analytics teams.

Responsibilities

• Own the marketing measurement framework including pipeline contribution, funnel conversion, attribution, and marketing ROI.
• Develop executive dashboards and analytics that provide clear visibility into marketing performance and pipeline impact.
• Lead the evolution of funnel modeling and forecasting across both lead-based demand models (MQL) and account-based engagement models (MQA), including hybrid environments.
• Deliver insights that identify opportunities to improve campaign performance, conversion rates, and pipeline efficiency.
• Establish experimentation and testing frameworks that allow marketing teams to continuously optimize campaigns, channels, and conversion performance.
• Own the marketing technology ecosystem including marketing automation, CRM integrations, attribution platforms, and analytics tools.
• Design and scale processes for lead lifecycle management, scoring, routing, and campaign attribution.
• Lead the evaluation, implementation, and ongoing management of multi-touch attribution models and solutions.
• Identify opportunities to leverage AI to improve analytics, segmentation, forecasting, and marketing automation.
• Ensure strong data governance and integrity across the marketing and revenue technology stack.
• Partner closely with Sales Operations and Revenue Operations to align funnel definitions, pipeline management practices, and forecasting methodologies.
• Work with Marketing leadership and Finance to develop pipeline targets, performance benchmarks, and investment models.
• Provide analytical support for quarterly pipeline reviews, campaign performance evaluation, and strategic planning.
• Build and lead a high-performing Marketing Operations and Analytics team.
• Establish scalable processes and reporting frameworks that support a global marketing organization.

Benefits

• Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed