Marketing Analytics Analyst, Sr.
About The Position
The Marketing Analytics Analyst Sr. will be joining the SCAN team focused on acquisition marketing analytics and operations. This full-time position is responsible for creating marketing data strategy, setting up data structure and implementing reports to ensure the team can leverage data-driven insights related to budget, spend and performance to optimize marketing strategies, improve campaign performance, and support business growth. The successful candidate should be a power-user of MS Excel; capable of using formulas and pivots to do organize and analyze varying sets of data. They should be a proactive, detail-oriented collaborator with strong traditional and digital media understanding, capable of driving new innovations from the ground up.
Requirements
- Bachelor's Degree or equivalent experience required.
- Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred).
- 5+ years in marketing analytics or related role.
- Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot).
- Expertise in digital media and direct-to-consumer marketing or comparable experience.
- Should have an understanding of digital campaign performance, attribution, and optimizations
- Should have expertise in understanding consumer conversion funnels.
- Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.
- Excellent written and verbal communication skills
- Familiarity with website analytics and reporting as it relates to digital marketing
- Ability to work and deliver multiple projects simultaneously on tight deadlines
- Excellent organizational and project management skills
- Advanced MS Excel expertise (formulas, pivots, analyses)
Nice To Haves
- Experience with strategic planning is preferred.
- Agency background is preferred
- Google AdWords, Analytics and Google Data Studio experience preferred
- Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
Responsibilities
- Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
- Ensure data integrity and compliance with privacy regulations.
- Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
- Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).
- Create and organize complex data in excel spreadsheets to enable analysis
- Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives.
- Provide actionable insights to improve customer acquisition, retention, and engagement.
- Support forecasting, budgeting, and ROI analysis for marketing initiatives.
- Ensure data integrity and compliance with privacy regulations.
Benefits
- Base salary range: $80,300 to $138,330 annually
- Work Mode - Remote
- An annual employee bonus program
- Robust Wellness Program
- Generous paid-time-off (PTO)
- Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
- Excellent 401(k) Retirement Saving Plan with employer match and contribution
- Robust employee recognition program
- Tuition reimbursement
- An opportunity to become part of a team that makes a difference to our members and our community every day!
- A competitive compensation and benefits program
- An annual employee bonus program
- Generous paid-time-off (PTO)
- Eleven paid holidays per year
- Excellent Retirement Savings program
- A work-life balance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
