Sr Analyst, Marketing Analytics & Measurement

Ariat • San Leandro, CA

17h • Onsite

About The Position

Ariat is seeking a Strategic plus Data driven minded Marketing Analytics & Measurement Sr Analyst to support Marketing Measurement partners and help streamline market reporting across our growing business. This person will report to the Sr. Data Scientist, Analytics and work closely with the Marketing and Analytics teams to deliver Data that can lead to practical recommendations and solutions. This individual will Own Test Analysis & Learning, Deliver Ongoing Insights, and Improve Reporting & Efficiency. The person in this role will make an immediate impact by helping streamline reporting and reduce manual work by leveraging tools (including AI) to speed up analysis and improve output quality to support our mission and organizational objectives. The person in this role be a core function supporting efficiency. The ideal candidate for this role is passionate about data and analytics. They will primarily support internal leads and external MMM partners.

Requirements

• 2–5 years of experience in marketing analytics, business analytics, or similar roles
• Experience with marketing performance metrics and digital channels
• Experience in retail or eCommerce
• Exposure to MMM, attribution, or marketing measurement frameworks (direct or indirect)
• Experience analyzing A/B tests or experiments
• Strong analytical and problem-solving skills
• Ability to clearly communicate insights to non-technical stakeholders
• Familiarity in using Gen AI tools like Claude, ChatGPT to improve productivity and analysis
• Familiarity with tools like GA4, Tableau, SQL, or similar

Responsibilities

• Collaborate with partners
• Create efficiency
• Identify trends and areas of improvements
• Work with internal leads and external MMM partners to understand model outputs
• Translate MMM results into clear summaries and actionable recommendations
• Connect model insights to campaign performance and business context
• Analyze A/B tests and marketing experiments across channels
• Build clear readouts: what worked, what didn’t, and what to do next
• Help maintain a structured test-and-learn approach across marketing
• Support weekly and monthly marketing performance reviews
• Identify trends, opportunities, and areas of improvement
• Answer ad hoc business questions with data-backed insights
• Build repeatable templates for analysis and performance tracking

Benefits

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed