Analyst, Digital Marketing & Measurement

Ovative Group•Minneapolis, MN

2d•Onsite

About The Position

The Ovative Group Analyst, Digital Marketing & Measurement is a position that offers the right candidate the opportunity to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The right candidate will be highly analytical, with great critical thinking skills and motivated by driving results for our clients. At the Analyst level, each candidate will be paired with a Digital Marketing & Measurement business area that is aligned with their skillset and interests, where they will perform heavy data analysis and help execute and manage media programs for our clients. Analysts will be assigned to one primary focus area but will be given the opportunity to gain experience across Ovative Group’s practice areas, including Marketing Strategy, Analytics & Activation. Primary focus areas will be determined collectively and 1-2 weeks before the start date. Analysts will go through a robust onboarding bootcamp during their first couple weeks at Ovative to gain a big picture view of our business, history and vision. Analysts will meet with senior leaders for both project work and informational interviews.

Requirements

Ability to think critically, break down problems, and propose solutions (through academic projects, internships, volunteer, or work experiences).
Strong verbal and written communication skills, with the ability to share ideas effectively in group projects, presentations, or customer-facing interactions.
Consistently produces accurate, thorough, and organized work.
Able to work well with others and manage interactions with peers, instructors, teammates, or external stakeholders in a respectful, professional manner.
Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision.
Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings.
Familiarity with basic tools such as MS Office, Google Workspace, or similar software.
Permanent US work authorization.

Nice To Haves

Prior professional experience is not required.

Responsibilities

Actively work towards creating competence in a specific Ovative subject matter (e.g., media, measurement, strategy).
Hands-on digital media planning, execution, and optimization. Examples may include: A/B testing, Landing page testing recommendations, On-page & Off-page optimization, Weekly and monthly reporting, Budget and goal pacing, Creative builds, testing & optimization, Audience creation & optimization, Promotion support.
Heavy data analysis, reporting & insights of digital media performance.
Cross-channel campaign planning, strategy, plan documentation, execution and optimization.
Execute discrete pieces of analyses using analytical tools (e.g., Excel, Tableau).
Translate analyses into clearly communicated insights via slides/documents/emails to the client.
Manage work independently with initial direction from manager.
Regularly speak up, ask questions and express your POV.
Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals.
Strive to be the best interaction of the client’s day.
Support in the development of client facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits.

Benefits

Competitive, holistic benefits that understand the importance of your life inside and out of work.
Access to all office spaces in MSP, NYC, and CHI.
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
Generous paid vacation policy.
401k match program.
Top-notch health insurance options, inclusive of same sex partners.
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs.
Monthly stipend for your mobile phone and data plan.
Sabbatical program.
Charitable giving via our time and a financial match program.
Shenanigan's Day.