About The Position
The Sr. Director of Marketing Analytics and Data Science at ALSAC leads marketing measurement strategies and optimizes marketing spend across channels. This role owns the development and ongoing enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities, using a flexible build-or-buy approach and ensuring alignment with business goals, data integrity, accuracy, and scalability. The role uses measurement insights to inform annual budgeting, forecasting, and tactical investment decisions, partnering with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance. It leads a team of 8–12 data scientists and analysts, advances analytics practices, and directs testing and experimentation across digital, social, and traditional channels. The position also develops dashboards and reporting, presents recommendations to senior leadership, and collaborates with Finance to assess the financial impact of marketing strategies. Memphis is preferred, but candidates from other U.S. locations are welcome.
Requirements
- Bachelor's degree in Marketing, Data Science, Statistics, or a related field.
- 10+ years of combined experience in marketing analytics or data science.
- 5+ years of experience in a leadership role within a large matrixed organization.
- Technical proficiency in building and/or procuring MMM solutions.
- Advanced expertise in Google Analytics, SQL, Python, and R.
- Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions.
Nice To Haves
- MBA or master's degree in Marketing, Data Science, Statistics, or a related field.
- Experience managing teams and budgets of $2M or more.
- Experience with MTA solutions.
- Familiarity with platforms such as Nielsen, Neustar, or Tableau.
Responsibilities
- Lead the development, implementation, and continuous enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario.
- Align marketing measurement capabilities with business goals and drive data integrity, accuracy, and scalability.
- Adapt measurement capabilities to market trends and technological advancements.
- Champion the use of MMM and MTA insights for annual budgeting, forecasting, and tactical investment decisions.
- Partner with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to shape campaign strategies and assess financial impact.
- Use data-driven insights to optimize campaign strategies.
- Lead a team of 8–12 data scientists and analysts, fostering innovation, collaboration, and professional growth.
- Stay current with industry best practices and emerging tools to maintain an effective analytics function.
- Promote growth and continuous improvement in marketing analytics practices.
- Lead A/B testing and incrementality lift testing across digital, social, and traditional channels.
- Ensure testing and optimization produce measurable ROI improvements.
- Develop real-time dashboards and reporting solutions that provide actionable insights to leadership and cross-functional teams.
- Present strategic recommendations to senior leadership and align analytics with organizational objectives.
- Collaborate with Finance to assess the financial impact of marketing strategies and align them with broader business objectives.
- Perform other job functions as assigned.
Benefits
- Core medical coverage, including medical, dental, and vision insurance plans.
- 401(k) retirement plan with 7% employer contribution.
- Paid time off.
- Maternity and paternity leave.
- Infertility treatment program.
- Adoption assistance.
- Education assistance.
- Enterprise learning and development.
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What This Job Offers
Job Type
Full-time
Career Level
Director
