Sr. Director, Integrated Marketing Strategy and Planning

Macy's • New York, NY

6h

About The Position

Macy’s is more than just a store. We’re a story. One that’s captured the hearts
and minds of America for more than 160 years. A story about innovations and
traditions…about inspiring stores and irresistible products…about the excitement
of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day
Parade. We’ve been part of memorable moments and milestones for countless
customers and colleagues. Those stories are part of what makes this such a
special place to work.

Job Overview

The Senior Director, Integrated Marketing Strategy and Planning is a critical
strategic leadership role responsible for driving clarity, alignment, and
momentum across the entire Marketing organization. Serving as the CMO’s right
hand, this role ensures that the CMO’s vision, priorities, and operating rhythm
translate into actionable strategies, cross-functional alignment, and
organizational focus.

Acting as an integrative force across Brand, Media, Creative, Visual, Studios
and key enterprise partners, the Chief of Staff shapes the long-term marketing
roadmap while ensuring day-to-day execution reflects strategic intent. This
leader orchestrates planning processes, manages critical initiatives, and drives
executive communication that enables informed decision-making and a
high-performing, well-coordinated Marketing function.

Success in this role requires exceptional strategic thinking, influential
leadership, and the ability to create structure in a dynamic, matrixed
environment.

Requirements

• Exceptional strategic acumen with the ability to connect enterprise objectives to actionable, cross-functional plans.
• Strong executive presence with experience influencing VP, SVP, and C-level leaders.
• Masterful communicator: skilled in simplifying complex topics, synthesizing diverse inputs, and crafting visually compelling narratives.
• Highly organized with excellent program and operational management capabilities.
• Adept at navigating ambiguity and establishing structure, frameworks, and operating norms.
• Collaborative leader who influences without authority and builds trust across diverse teams.
• Advanced PowerPoint/Google Slides proficiency with strong storytelling and design instincts.
• Bachelor’s degree required; MBA or equivalent preferred.
• 10+ years of experience in marketing strategy, business planning, or management consulting.
• Demonstrated ability to partner directly with senior executives, particularly CMOs or equivalent C-suite leaders.
• Proven track record of leading integrated planning processes spanning Marketing
• Expertise building clear, visual, executive-ready strategic materials.
• Experience leading within complex, matrixed organizations.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

Responsibilities

• Serve as the CMO’s principal strategic advisor, helping to define, refine, and operationalize the long-term marketing vision and priorities.
• Translate the CMO’s direction into clear organizational focus areas, decision frameworks, and actionable workstreams.
• Lead strategic discussions with senior leaders, balancing long-term capability building with near-term business needs.
• Own the annual and seasonal marketing planning processes, including timelines, frameworks, cadences, and leadership reviews.
• Ensure plans are integrated across Brand, Media, Creative, Visual, Studios, and tightly aligned with enterprise goals.
• Drive prioritization and sequencing of marketing initiatives to maximize business impact and resource effectiveness.
• Act as a senior liaison across Merchandising, Digital, Stores, and Finance to align priorities, clarify dependencies, and resolve conflicts early.
• Facilitate executive decision-making through structured problem-solving, synthesized insights, and scenario planning.
• Build strong relationships across VP and SVP levels to drive cohesion and shared accountability.
• Lead development of high-impact executive materials including strategy updates, Quarterly Business Review content, marketing calendars, and campaign overviews.
• Shape the narrative for the CMO internally and externally, ensuring communications are clear, concise, and visually compelling.
• Represent the CMO’s perspective in key leadership forums and serve as a proxy when needed.
• Continuously refine planning and governance frameworks to increase efficiency, transparency, and alignment.
• Partner with Marketing Transformation and Strategy teams to enhance systems that bring clarity to workstreams, KPIs, and accountability.
• Identify organizational gaps and opportunities, recommending improvements to the CMO to strengthen team performance and cultural health.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees