Sr. Director, Integrated Marketing and Communication

Crocs, Inc.•Westwood, MA

1d•Hybrid

About The Position

The Sr. Director, Integrated Marketing and Communications – HEYDUDE is responsible for shaping and delivering the marketing strategy for the HEYDUDE brand in the US across digital, wholesale, and retail channels. This role ensures a cohesive brand voice and strong connection between global brand strategy and market execution. Reporting to the GVP/Head of Marketing (HEYDUDE), this role is a key leader within the HEYDUDE Marketing team and works closely with cross functional partners including Product & Merchandising, Digital, Creative, Shared Services, and Regional Sales teams.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent relevant experience.
12+ years of progressive marketing experience, preferably within a global, multi‑channel consumer brand environment.
5+ years of people leadership experience, including managing managers or senior individual contributors.
Strong experience in integrated marketing, including brand, wholesale, retail, and digital marketing.
Proven ability to operate effectively in a highly matrixed, cross functional organization.
Experience partnering with creative teams and managing external agency relationships.
Solid understanding of digital marketing, including paid media, influencers, organic social, and performance based marketing.
Strong business and financial acumen, with experience managing operating budgets and translating strategy into executional plans.
Ability to analyze and synthesize consumer insights, performance data, and social analytics into actionable marketing strategies.
Collaborative leadership style with strong communication skills and executive presence.
Adaptability and comfort navigating ambiguity while driving results in a fast paced environment.
Consumer centric mindset with a passion for brand building, innovation, and continuous improvement.

Responsibilities

Lead the development and execution of marketing strategies in the US for the HEYDUDE brand that drive awareness, demand, and commercial results across channels and regions.
Lead the departments of Social, Influencer, Talent, Integrated Marketing, and Media, assuring clear and aligned implementation of marketing tactics.
Translate brand and business strategies into clear, actionable marketing plans and ensure alignment across brand, wholesale, retail, and digital touchpoints.
Partner closely with the in house Creative team to deliver compelling marketing assets that align to brand strategy and drive awareness and conversion.
Collaborate with regional and channel marketing partners to ensure local execution ladders up to global brand priorities and seasonal GTM plans.
Work cross functionally with Product & Merchandising, Digital, Sales, to incorporate insights, calendar milestones, and performance data into marketing plans.
Set KPIs and success metrics for integrated campaigns; monitor performance, share insights, and adjust strategies as needed.
Manage budgets, processes, and timelines to ensure efficient execution while identifying opportunities to streamline operations and reduce friction.
Lead, coach, and develop high performing marketing leaders and teams; foster a collaborative, inclusive, and growth oriented team culture.