Sr. Director, Growth Marketing

Aidoc•New York, NY

50d•Remote

About The Position

We are seeking a Senior Director, Growth Marketing (Remote US) to lead a sophisticated, data-driven marketing strategy focused on a select group of high-value health systems. This is not a traditional, high-volume demand generation role; many of the campaigns are high-touch, "quality over quantity" semi-tailored content. About Aidoc Aidoc helps health systems deliver smarter and faster care when it matters most. Its mission is to transform patient outcomes through 'always on' clinical AI, eliminating preventable care gaps that lead to loss of lives and disabilities. Through our proprietary aiOS platform, Aidoc seamlessly integrates real-time intelligence into provider workflows, helping physicians make faster clinical decisions for over 45 million patients a year. With the most FDA-cleared AI solutions in its category and deployments across 150+ health systems globally, Aidoc elevates the physician and patient experience. Backed by General Catalyst, Square Peg, NVentures (NVIDIA's venture arm), and four major U.S. health systems, Aidoc has raised $370 million to date, including a recent $150 million round to accelerate development of CARE, its clinical-grade foundation model. About this role Reporting to the Chief Marketing Officer, your role has two distinct mandates: Broad Awareness: Manage general digital programs (paid, email, etc.) to thousands for brand awareness, lightly customized by persona. High-Value ABM: Execute a hyper-targeted, semi-custom Account-Based Marketing (ABM) program against our top 2,500 target contacts (across ~300 key health systems). Crucially, this role is also the "uber-analyst" of growth marketing. You will live and breathe our data, act as the boss and counterpart to digital marketing operations, and be a primary architect of our v2.0 data infrastructure. You will be responsible for automating metrics, distilling insights, and manually diving into data to find new patterns and analyze the impact of our marketing "moves." This is a high-impact opportunity for a leader who is equal parts data scientist, ABM strategist, marketing operations expert, and creative, outside-the-box thinker.

Requirements

10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analytics.
Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV).
You are a "super-analyst" by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required.
Direct experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce).
Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find "80/20" efficiencies.
A data-first, hypothesis-driven mindset. You don't just report on data-you live in it, find new patterns, and build the systems to automate insights.
Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel.
Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization.
Bachelor's degree in Marketing, Business, Data Science, or related field; MBA preferred.

Responsibilities

Develop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems.
Act as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assets.
Define and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer.
Mastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noise.
Define and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer.
Leverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable execution.
Act as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics.
Serve as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processes.
Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves."
Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types.
Oversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagement.
Manage all external digital channels-including paid media, email marketing, content syndication, advertising, and retargeting-for both broad awareness and targeted ABM "plays."
Design and optimize lead nurture journeys that are distinct for broad-market leads versus high-value target accounts, ensuring a seamless handoff to Sales.
Partner cross-functionally with Product Marketing, Brand & Communications, and Sales to align digital strategy with campaign messaging, GTM priorities, and buyer journey insights.
Lead, mentor, and scale a team of digital marketers focused on executional excellence, optimization, and results.
Stay ahead of evolving trends in healthcare growth marketing, AI tools, advertising technologies, and data privacy to ensure Aidoc's programs remain cutting-edge and compliant.