Sr. Director, Growth Marketing - Credit Card

Fanatics•New York, NY

2d•$240,000 - $290,000

About The Position

The Role Fanatics Credit Card is seeking a strategic, data-driven Sr. Director of Growth to lead customer acquisition, retention, and lifecycle engagement across the full cardholder journey. This role will define how fans discover, adopt, and engage with the first-ever Fanatics Credit Card, partnering across CRM, product, analytics, and the broader Fanatics ecosystem. You will own the growth vision, build the roadmap, and drive cross-functional execution to scale cardholder value and long-term loyalty.

Requirements

10–12+ years in growth marketing, performance, lifecycle/CRM, or related roles.
Strategic, creative thinker with deep expertise across paid media, experimentation, and funnel optimization.
Proven lifecycle marketing experience across onboarding, retention, loyalty, and cross-sell.
Highly analytical, strong communicator, and skilled at influencing senior stakeholders.
Passion for sports and Fanatics’ mission.

Nice To Haves

Experience in credit card, fintech, e-commerce, or loyalty-driven businesses a plus.

Responsibilities

Define and articulate the long-term growth strategy for the Fanatics Credit Card, aligning with brand and enterprise objectives.
Build actionable growth roadmaps and identify new opportunities across channels, partnerships, product, and audience segments.
Bring creative, first-principles thinking to unlock breakthrough ideas and solve complex growth challenges.
Stay ahead of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business.
Champion a test-and-learn culture across paid, owned, and emerging channels.
Lead full-funnel acquisition across paid media (search, social, programmatic, affiliate) and high-impact surfaces across the Fanatics ecosystem.
Own audience strategy, channel mix, budgets and optimization to drive efficient, high-quality acquisition.
Build and maintain an experimentation framework to improve CPA, ROAS, conversion rate, and payback.
Partner with analytics on attribution, forecasting, and investment insights.
Develop a best-in-class lifecycle strategy that increases activation, usage, loyalty, and long-term retention.
Own onboarding and early engagement programs that drive first purchase and FanCash behaviors.
Build segmented, personalized journeys that integrate rewards, seasonal moments, and Fanatics ecosystem benefits.
Identify and scale cross-sell opportunities across commerce, betting, collectibles, and events.
Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle.
Partner closely with product, analytics, brand, loyalty, and commerce teams to deliver a seamless end-to-end cardholder experience.
Set KPIs, growth roadmaps, and executive reporting frameworks.
Ensure compliance with legal, risk, and regulatory requirements.
Manage agencies and external partners to execute the growth strategy.