Sr. Director, Growth Marketing

Talkdesk • San Francisco, CA

4h

About The Position

Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world’s most admired brands interact with their customers through AI. Our global team of courageous innovators is customer-obsessed, building AI-first solutions that put empathy, trust, and transparency at the center of every interaction. We foster an inclusive culture where diverse perspectives drive our success and every voice belongs. Combining the stability of a global leader with the agility of a disruptor, Talkdeskers are empowered with the autonomy to drive meaningful impact, while giving back to the communities and environment around us.
Talkdesk has been recognized as a Leader in the Gartner® Magic Quadrant™ for Contact Center as a Service (CCaaS) and in the G2 Overall Grid® Reports for AI Agents and Contact Center. With seven consecutive years on the Forbes Cloud 100 and multiple AI Breakthrough awards, there has never been a more exciting time to join us as we shape the future of customer experience automation!
We are hiring a Senior Director of Growth Marketing to build and run the account-based
marketing engine that powers our enterprise go-to-market strategy. You will own ABM, global campaigns, and digital marketing—connecting them into a unified system that establishes CXA as a recognized category, drives enterprise pipeline, and scales efficiently. This is a category-creation moment, and your work will directly shape how the market understands and adopts Customer Experience Automation.
This is a high-impact, high-visibility role for a hands-on leader who thrives at the intersection of strategy and execution, has a passion for account-based marketing, and wants to continue defining a new market category from the ground up.

Requirements

• 10+ years of B2B marketing experience with at least 3–4 years leading teams at the Director or Senior Director level
• Demonstrated experience helping a marketing organization move upmarket—shifting from mid-market or SMB motions to enterprise go-to-market strategies
• Hands-on ABM expertise, including designing and scaling tiered programs (1:1, 1:few, 1:many) that directly contributed to enterprise pipeline and revenue
• Experience with land-and-expand sales models and marketing’s role in supporting post-sale expansion
• Track record of managing teams while leveraging agencies and consultants for execution velocity
• Strong proficiency with ABM platforms, marketing automation, and intent data tools
• Analytical mindset with experience building attribution models and pipeline reporting frameworks
• Proven ability to build trust and operate in a shared-accountability model with sales leadership

Nice To Haves

• Experience in AI-driven enterprise software, customer experience technology, or automation platforms
• Background in a category-creation environment where the company was defining and evangelizing a new market, not just competing in an established one
• Experience at a high-growth or late-stage SaaS company navigating the transition to enterprise
• Familiarity with AI-powered marketing tools for content personalization and campaign optimization

Responsibilities

• Build & Scale Account-Based Marketing
• Design and operationalize a tiered ABM program - from high-touch 1:1 engagement for strategic accounts to scalable 1:many programs - positioning Talkdesk’s CXA platform as the category-defining solution for enterprise buyers
• Partner directly with enterprise sales reps on joint account planning, delivering account intelligence, intent-driven insights, and coordinated multi-channel engagement that demonstrates the business value of Customer Experience Automation
• Develop marketing programs that support the full customer lifecycle, including post-sale expansion and cross-sell as accounts realize the impact of AI-driven automation on their customer operations
• Build the frameworks and methodology to continuously grow the target account list based on data-driven ideal customer profile refinement and CXA adoption signals
• Transform Global Campaigns
• Reorient the campaigns function toward enterprise-grade, full-funnel campaigns that advance the CXA category narrative and drive qualified enterprise pipeline
• Lead campaign strategy and execution across three motions: account-centric campaigns for named accounts, use-case campaigns showcasing AI-driven business outcomes for scalable demand creation, and CXA category awareness campaigns in partnership with brand
• Own global campaign planning, performance management, and optimization across all regions, ensuring every campaign reinforces Talkdesk’s position as the CXA category leader
• Consolidate & Elevate Digital Marketing
• Own paid media and the digital agency relationship, ensuring digital channels amplify the CXA category story and drive enterprise account engagement
• Shift digital strategy toward precision enterprise targeting, including ABM-targeted display, LinkedIn, and programmatic, while maintaining pipeline efficiency
• Implement personalized digital experiences for target accounts that showcase AI-driven business outcomes and CXA use cases relevant to each account’s industry and priorities
• Drive Marketing Operations Excellence
• Serve as the primary Growth Marketing stakeholder for the Marketing Operations team, ensuring the tech stack and data infrastructure are optimized for enterprise ABM workflows
• Establish attribution and reporting frameworks that connect marketing activity to pipeline, revenue, and account engagement metrics
• Champion adoption of AI-assisted tools and automation to increase team velocity and content personalization at scale

Benefits

• Medical, Dental, Vision, Life and Disability Insurance, Employee Assistance Program (EAP).
• 401(k) plan
• Talkdesk offers an uncapped paid time off program, subject to manager approval and consistent with business needs.
• Talkdesk offers 14 paid holidays each year.
• Employees have uncapped paid time off, subject to manager approval and consistent with business needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed