Sr. Growth Marketing Manager
About The Position
At Productboard, we believe in making products that matter – products that not only solve real-world problems but also satisfy their users. The Growth team’s goal is to make it exceptionally easy for people around the world to discover, trial, buy, and use our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention throughout the end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience. We’re looking for a Growth Marketer who’s curious about data and passionate about accelerating conversion rate optimization. You will be an integral member of our product-led growth strategy, working with teams that span across our Self-Serve and Sales products. This is an opportunity for the right person to own the acquisition-centric experimentation initiatives across marketing channels. You will report to the VP of Growth.
Requirements
- 5+ years of experience in Growth Marketing (SaaS preferred)
- Strong analytical skills with experience in A/B testing, conversion rate optimization, and funnel analysis. Experience with Google Analytics, Amplitude, and Looker a plus
- You understand cohort analysis, segmentation, statistical significance, and know how to derive insights from data
- Deep understanding of subscription products and self-service flywheels
- Experience leading executive-level discussions and technical deep dives with engineering teams
- You have strong organizational, planning, and analytical skills
Responsibilities
- Partner with Product, Engineering, Design, and GTM stakeholders to execute high-impact experiments, self-serving execution wherever possible. You’ll also partner with Marketing to find opportunities to drive website traffic and generate qualified leads across email and in-app channels
- In partnership with Marketing, own conversion KPIs (leads, MQLs, booked demos) throughout the funnel related to direct, paid, and organic traffic and report on inputs, outputs, insights, and plans
- Leverage data insights to identify conversion bottlenecks and opportunities across multiple channels, including website, email, in-product, and social media
- Define and implement the CRO experimentation roadmap, utilizing A/B and multivariate testing, to improve funnel conversion
- Define and monitor KPIs that provide insight into the health of the business
- Prepare recommendations and present findings from experiment data to executive stakeholders
- Conduct market research, identify industry trends, and provide competitive analysis
- Evangelize data-centricity and best practices across the company
Benefits
- Competitive compensation, stock options, company 401k
- A budget for your professional development and ongoing learning
- Flexible PTO and paid sick days
- Life insurance and disability coverage
- Carrot Fertility Benefits
- 1 Volunteer Day per year for you to help causes close to your heart
- 8 weeks of Paternity leave and 12 weeks of Maternity leave
- Mental Wellness Program to support your well-being and self-care
- Company contribution to gym and wellness memberships
- Commuter benefits
- Company contribution and access to best-in-class health benefits and your own Soulmio membership
- Hone – Live, interactive learning programs for managers, leaders, and teams
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
