Director, Growth Marketing

Relay • Raleigh, NC

2d • Onsite

About The Position

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren’t just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk. With a staggering 461% three-year revenue growth rate , Raleigh, NC-based Relay was recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000 . Why Join Relay? A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500 and a dozen of the Fortune 100. High Value, High Impact: With 47% of our revenue coming from $100K+ ARR customers and a 135% Net Revenue Retention (NRR), you will be joining a company rooted in value creation. Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, which has seen 500% YoY growth. World-Class Leadership: Our already stellar C-suite has been bolstered by leaders to help us scale toward our next major milestones. The Relay Culture: Work from our amenity-rich Raleigh campus (fitness center, sports courts) with 100% paid health insurance and a team dedicated to "Best Work In My Life" (BWIML). If you're passionate about technology, driven to make a difference and align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to explore opportunities at Relay! Role Overview: Relay is seeking a visionary Director of Growth Marketing to serve as the chief architect of our demand generation engine, owning the strategic roadmap and the allocation of some of our most significant marketing investments. In this role, you will develop data-driven, full-funnel strategies that bridge the gap between initial awareness and long-term retention, transforming capital into predictable, high-velocity pipeline across our market segments. Beyond managing monthly lead volume, you will model the next two years of market dominance—optimizing for Lifetime Value (LTV) and ensuring our Customer Acquisition Cost (CAC) remains a competitive advantage.

Requirements

• 7+ Years of Growth Leadership : Proven track record of driving full-funnel growth within a high-growth B2B SaaS environment.
• The "Architect" DNA : You are a systems thinker who thrives on building scalable, repeatable revenue models. You have a deep understanding of Paid Search, Paid Social, SEO, and Email as levers for revenue, not just traffic.
• Technical & Analytical Prowess : You are highly proficient in CRM tools (Salesforce/HubSpot), marketing automation, and analytics software. You have direct experience building or contributing to growth models.
• Executive Presence : You have the ability to defend budgets and strategies in the boardroom and the clarity to translate high-level business goals into actionable marketing plans.
• Education : Bachelor’s degree in Marketing, Business, or a related field; an MBA is a plus, but your track record of building "growth machines" is what matters most.

Responsibilities

• Full-Funnel Architecture : You own the master blueprint. You will create and execute comprehensive growth strategies that span the entire customer journey—from demand generation and acquisition to activation and retention, across all performance marketing channels.
• Strategic Capital Orchestration : You are the steward of our growth investment. You determine how to deploy our budget across digital and direct-buy channels to maximize ROI and ensure we are winning in our key market segments.
• The Experimentation Engine : You will lead our culture of testing. By spearheading A/B testing and Conversion Rate Optimization (CRO) initiatives, you will identify, test, and scale the next "big bets" that will lower acquisition costs and increase velocity.
• Analytical Command & Insight : You possess a "hunter" mentality for data. Utilizing our marketing tech stack and analytics tools, you will interpret complex user behavior to inform strategic decisions, define KPIs, and model future growth opportunities.
• Cross-Functional Leadership : You are a master collaborator. You will partner with Product, Sales, and Finance to align growth initiatives with company-wide revenue goals, ensuring the marketing engine is perfectly synced with the product roadmap and sales targets.
• Team Scaling & Mentorship : You will lead the "Growth Squad," providing strategic clarity and professional development for the Growth execution team.

Benefits

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability, and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks, including a world-class onsite fitness center with instructor-led classes + locker room, as well as endless outdoor amenities, whether tennis, basketball, cycling, or pickleball is your jam
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role

What This Job Offers

• Job Type: Full-time
• Career Level: Director