Director of Growth Marketing

1-800 Contacts•Draper, UT

1d•Hybrid

About The Position

The Director of Growth Marketing will lead 1-800 Contacts team of talented marketers focusing on driving brand resonance among new audiences to deliver customer acquisition at all stages of the funnel. This includes integrated campaigns, paid media, organic traffic generation, content strategy, social, lead capture and conversion, re-acquisition of dormant customers, conversion optimization through segmented personalization, and full-funnel digital marketing. The ideal candidate is user-obsessed, data-driven, and has a strong product background focused on delivering high-impact, sustainable growth. This leader will be hands-on, helping their team develop the best strategies for growth while nurturing an engaging working environment built on trust and respect. You will work with top executives across the company to develop strategies that fuel consistent year-over-year growth

Requirements

Bachelor’s degree in business, marketing, advertising administration, communications, or a related field.
8+ years of experience leading high-performing growth marketing, with experience in DTC eCommerce.
Experience in Brand Marketing leveraging insights from consumer trends, social activities, competitive landscape, and distribution channels to expand marketing opportunities.
Experience building scalable and repeatable growth models and processes.
A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.
Have a deep understanding of segmentation and audience targeting.
Willing to get your hands dirty and be in the weeds in addition to developing strategy.
A proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles.
Ability to hire, train, deploy, and manage excellent, talented marketing professionals.
You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.
Highly collaborative nature, with a track record of building strong relationships.

Responsibilities

Market insights:
Leverage a broad understanding of the market landscape to identify key areas of competitive difference and develop messaging framework aligned to key audiences.
Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
Provide leadership to the Brand & Creative teams:
Build and execute the annual brand strategy to strengthen awareness, desirability, and cultural relevance in vision care.
Develop a brand awareness strategy that drives awareness, resonance and engagement with new audiences.
Oversee campaign development — creative concepts, casting, PR, influencer partnerships, and brand collaborations.
Evolve brand tone, content pillars, and storytelling across channels (web, email, social, and paid).
Drive consistent creative standards across all touch points.
Develop a deep understanding of our first-party data and third-party data to deploy toward creative and messaging direction and campaign targeting objectives.
Partner Management:
Partner with Marketing Operations to continue to expand our capabilities across platforms, including shopping feeds, first-party audience building, remarketing, and lead capture and nurture.
Partner with Storefront teams to develop optimal customer onboarding experiences.
Align with Promotions and Performance Marketing teams on optimal use of discounts to drive conversion while maintaining margin.
Act as the connective tissue between internal leadership and external partners, ensuring brand consistency and growth alignment across all channels
Roll up your sleeves with our agency partners — from ad creative and email flows to influencer and PR moments.
In collaboration with the Head of Performance Marketing:
Develop a multi-channel strategy for scalable growth, optimizing paid channels and continually exploring new ones.
Own the new customer acquisition target working with the extended marketing team to define the growth plan, channel mix, data & analytics across all segments.
Drive the creation and optimization of programmatic customer journeys for acquisition and re-acquisition.
Optimize upper funnel awareness for incrementality and continually for improved results.
Develop acquisition strategies to create a predictable pipeline focused on expanded audience reach and market presence.
Attract prospects, leads, and new customers through fully integrated campaigns aligned to key audiences at different stages of the funnel.