Director of Growth Marketing

Spring Fertility•New York, NY

8d•$180,000 - $220,000•Onsite

About The Position

We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world’s top research hospitals and fertility centers. Together, we are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family if they choose, and our team is committed to guiding and supporting patients every step of the way. Why should you join our team? We are a mission-driven organization seeking motivated, high-performing professionals who are eager to innovate and make an impact. As we build a first-class fertility practice, we balance excellence with a culture that values collaboration, positivity, and enjoyment in the work we do. We are growing rapidly and are deeply committed to the professional and personal development of our team. Guided by optimism, compassion, and teamwork, we are united by a shared dedication to putting patients first. Role Summary Our Director of Growth Marketing will lead and optimize multi-channel paid marketing efforts that drive patient acquisition across direct-to-consumer channels. You’ll play a critical role in scaling our performance marketing and marketing experiments to improve conversion, engagement, and cost efficiency. This is a hands-on, data-driven role that requires creativity, precision, and strong cross-functional collaboration. You'll also build and lead a high-performing marketing team, developing future leaders who will scale our content, lifecycle, and events functions. You’ll report to the SVP of Marketing and partner closely with agency partners, content, analytics, and business operations to grow the number of patients that Spring Fertility serves.

Requirements

5–8 years in growth, digital, or performance marketing roles - DTC environments; ideally with experience in highly regulated industries, such as healthcare
2+ years of people management experience, with demonstrated success developing individual contributors into managers or leading managers of managers
Hands-on experience developing, launching, and optimizing paid campaigns across Meta, Google, YouTube and TikTok
Fluency in core metrics like CAC, LTV, CTR, CVR, ROAS, and a strong understanding of attribution models
Comfort managing external vendors or agencies to execute against KPIs
Proven ability to build collaborative, high-performing teams and create growth opportunities for direct reports

Responsibilities

Execute and optimize multi-channel acquisition campaigns across Meta, Google, YouTube, TikTok, and emerging channels
Monitor CAC, CTR, CVR, and ROAS at the channel and campaign level; deliver clear performance insights and recommendations
Develop and implement A/B tests to improve messaging, targeting, landing page conversion, and patient journey touchpoints
Coordinate on SEO strategy and roadmap, driving traffic growth and conversion and utilizing insights to improve paid marketing efforts
Strategize on campaigns and experiments to connect paid marketing initiatives to lifecycle marketing efforts
Collaborate cross-functionally with content, design, marketing analytics, supply and demand, product, and clinical to ensure campaigns align with patient needs, funnel performance goals, and partner requirements
Own agency and vendor relationships to ensure timely execution and performance optimization
Manage, mentor, and develop two Senior Managers who will build and lead their own teams
Coach Senior Managers as they transition into people leadership roles, providing guidance on team building, performance management, and strategic planning
Foster a culture of experimentation, accountability, and cross-functional collaboration across the growth marketing team
Conduct regular 1:1s and team meetings to align on priorities, remove blockers, and drive professional development
Partner with Senior Managers to ensure content and events strategies amplify and integrate with paid acquisition efforts