Sr Director, Global Strategic Marketing & Innovation

Johnson & Johnson Innovative Medicine•Irving, TX

2d•$178,000 - $307,050•Hybrid

About The Position

Johnson & Johnson is searching for the best talent for a Senior Director, Global Strategic Marketing & Innovation located in Irvine, CA or Irving, TX. The Senior Director, Global Strategic Marketing will lead the development and execution of the global product marketing and innovation strategy for MENTOR’s surgical breast portfolio. Primary responsibilities include leading MENTOR’s Breast Implant and Expander current and future product lines globally. This position is responsible for global brand management, future innovation, and global business attainment. The position will be primarily responsible for the development of MENTOR’s core Breast and Reconstruction product portfolio roadmap including the identification of organic and inorganic opportunities and the launch preparation and execution of new products, product line extensions, and product iterations on a worldwide basis. This role will be responsible for developing Mentor’s growth strategy for supporting innovation for new products and programs outside the core. It will also be responsible for Global Portfolio and globalization of our E2E marketing efforts including global product positioning, messaging, pricing and driving global collaboration and execution with our regions and markets. Additionally, the role will be responsible for leading our Global Business Insights team. The position serves as the global commercial leader for any implant/expander collaborating with multiple functions including R&D, Clinical, Regulatory Affairs, Medical Affairs and Supply Chain among others. This leader will develop new product value propositions (positioning, price, and promotion) for Breast Implants/Expanders in Augmentation and Reconstruction portfolio working closely with Regional Marketing partners around the world and will also launch these products globally. Additional responsibilities will include: Leads the GSM global strategy for innovation and growth and be the point for developing a robust global Portfolio that is closely aligned to customer and the needs of the business Owns and drives new and existing product marketing plans and programs for Implants and Breast Reconstruction product lines to grow the business and meet/exceed global Business Plan forecasts Develops talent and holds team accountable to achieving business results and goals Ensure the collection of voice of customer data to help identify and define unmet or latent needs; Leverages these customer insights for commercial opportunities Works closely with New Business Development and R&D to identify both internal/organic as well as inorganic/external opportunities Drives team to develop marketing plans, forecasts and financial models to support New Product launches and New Product Development Opportunities globally with input from regional commercial groups to account for local variations & various stages of market maturity Holds team accountable to Monitoring and analyzing competitive activity Leads the Global Business and commercial Insights groups to identify trends and opportunities for supporting and expanding innovation Works across all elements of the marketing mix to develop value propositions for new products and enhance those of existing products. Uses appropriate channels of communication, brand strategy, marketing planning and execution, pricing, launch excellence; Ensures product knowledge is effectively transferred to commercial regional groups and field organizations Drives team to implement NPI strategy and influences the regions to employ LEX process when launching NPI globally Builds network with key opinion leaders and monitors industry developments impacting business Ensures business continuity through demand planning and forecasting activities with regional commercial marketing partners; Supports Life Cycle Management activities Monitors and controls budget for maximum ROI effectiveness; Works productively with external agencies Responsible for communicating business-related issues or opportunities to next management level Responsible for ensuring that subordinates follow all Company guidelines related to Health, Safety and Environmental practices and that all resources needed to do so are available and in good condition, if applicable Responsible for ensuring personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures Performs other duties assigned as needed

Requirements

Bachelor’s level degree or equivalent
Minimum of 15 years of overall business experience
Minimum of five years of direct people leadership/management experience
Experience in development of a results-focused team-based environment with the ability to coach and train to motivate others
Experience in developing and implementing yearly business plans which include defining goals, strategies, and tactics
Strong experience in both upstream and downstream marketing
Proven leadership capability in a continuous improvement operational environment
Strong analytical problem-solving skills
Strong communication and networking skills, dealing with all functions and levels of the organization
Documented success in developing strategies and implementing tactical plans in driving new products or programs
5% both domestic and international travel including weekends

Nice To Haves

Advanced degree (Master’s, MBA, or equivalent)
Medical device industry experience
Experience in aesthetics and breast reconstruction
Cross functional business experience
Strategic minded with excellent decision-making skills, and verbal and written communication skills.
Experience in developing and driving integrated marketing mix/ levers to target both surgeons and patients

Responsibilities

Lead the development and execution of the global product marketing and innovation strategy for MENTOR’s surgical breast portfolio.
Lead MENTOR’s Breast Implant and Expander current and future product lines globally.
Responsible for global brand management, future innovation, and global business attainment.
Develop MENTOR’s core Breast and Reconstruction product portfolio roadmap, including identification of organic and inorganic opportunities.
Manage launch preparation and execution of new products, product line extensions, and product iterations worldwide.
Develop Mentor’s growth strategy for supporting innovation for new products and programs outside the core.
Oversee Global Portfolio and globalization of E2E marketing efforts, including global product positioning, messaging, and pricing.
Drive global collaboration and execution with regions and markets.
Lead the Global Business Insights team.
Serve as the global commercial leader for implants/expanders, collaborating with R&D, Clinical, Regulatory Affairs, Medical Affairs, and Supply Chain.
Develop new product value propositions (positioning, price, and promotion) for Breast Implants/Expanders in Augmentation and Reconstruction portfolio.
Launch products globally.
Lead the GSM global strategy for innovation and growth.
Develop a robust global Portfolio aligned with customer needs and business objectives.
Own and drive new and existing product marketing plans and programs for Implants and Breast Reconstruction product lines.
Develop talent and hold the team accountable for achieving business results and goals.
Ensure collection of voice of customer data to identify and define unmet or latent needs.
Leverage customer insights for commercial opportunities.
Work closely with New Business Development and R&D to identify internal/organic and inorganic/external opportunities.
Drive the team to develop marketing plans, forecasts, and financial models for new product launches and development opportunities.
Hold the team accountable for monitoring and analyzing competitive activity.
Lead the Global Business and commercial Insights groups to identify trends and opportunities.
Develop value propositions for new products and enhance existing ones across the marketing mix.
Ensure effective transfer of product knowledge to commercial regional groups and field organizations.
Drive the team to implement NPI strategy and influence regions to employ LEX process for global NPI launches.
Build networks with key opinion leaders and monitor industry developments.
Ensure business continuity through demand planning and forecasting with regional commercial marketing partners.
Support Life Cycle Management activities.
Monitor and control budget for maximum ROI effectiveness.
Work productively with external agencies.
Communicate business-related issues or opportunities to the next management level.
Ensure subordinates follow all Company guidelines related to Health, Safety, and Environmental practices.
Ensure personal and Company compliance with all Federal, State, local, and Company regulations, policies, and procedures.
Perform other duties as assigned.

Benefits

Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year (varies by state)
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year