Sr. Director, Global Brand Marketing

Stanley 1913•Seattle, WA

About The Position

The Stanley 1913 brand is seeking a Senior Director of Brand Marketing who is driven, ambitious, and ready to take our brand to new heights. In this influential role, you will have the change to elevate our brand's visibility and contribute to its growth. Your innovative thinking, track record of accomplishments, and ability to connect with consumers will be vital in establishing a strong brand identity and broadening our market reach. Apply today to be a part of our journey towards continued growth in brand equity and value. Bring that energy! Exude your personal passion and make work fun!

Requirements

Bachelor's degree in marketing, business, or work experience in a related field.
12 + years of extensive experience in lifestyle brand marketing, with a track record of developing and implementing successful multi-channel brand and product campaigns.
Strong leadership and team management skills with experience managing leaders and multi-level organizations.
Excellent understanding of consumer behavior, market dynamics, and brand development principles.
Proven experience working within both global and regional marketing teams and keen understanding of the nuances needed to succeed in both.
Experience utilizing data and analytics to develop strategies and creative assets for lower funnel with a focus on improving conversion and loyalty.
Proven experience in collaborating with cross-functional and global teams to craft and deliver high level marketing campaigns for Stanley products.
Creative problem solver with the ability to translate ideas into effective marketing campaigns.
Executive presentation, communication and interpersonal skills.

Responsibilities

Demonstrating global brand guidelines, implement and develop ways of working that unify regional business units in strategy and tactics while offering agility and flexibility to capitalize on regional opportunities.
Demonstrate expertise in a broad array of marketing channels, marketing tactics and management of outside vendors / agencies to achieve full funnel growth (Awareness, New Customer Acquisition, CLV and Conversion) in key sales channels; including DTC, digital, affiliate, wholesale and retail.
Reimagine the global go-to-market process to capture increased efficiency and better align product, marketing, creative and channel strategies in pursuit of omnichannel success.
Develop strategies in collaborations, partnerships, ambassadors to build a diverse organic community that drives the voice and energy for the brand across different marketing verticals.
Build an always-on content strategy that delivers content across all social media channels, grows our community, and drives engagement and conversation.
Ideation. Creativity. Inspiration. Lead the internal and external teams through insightful briefs to develop campaigns that reinforce our premium lifestyle brand positioning and engages our target consumers.
Utilize data-driven strategies to support help scale the business, acquire new consumers, and drive retention.
Collaborate with key departmental leads to align and prioritize content and campaign execution in pursuit of business objectives; Seasonally, Globally and Regionally.
Own and deploy a designated budget to build and implement branded content and campaigns.
Recruit, develop and champion the global marketing team by providing leadership, establishing trust and creating an environment of fun and energy that builds our brand culture.