Sr Director/Director, Neurology Patient Marketing

SERVIER MONDE•Remote, OR

2d•$251,000 - $307,000•Remote

About The Position

This is a pivotal moment to join our team! As the Senior Director of Patient Marketing, you will be at the forefront of a groundbreaking, first-in-class launch in the rare neurology landscape, specifically for Becker muscular dystrophy, a disease currently without therapeutic options and representing a monumental unmet patient need. Reporting to the VP Marketing, you will ignite our U.S. patient and caregiver engagement strategy, pioneering innovative, patient-centric campaigns that will fundamentally transform disease awareness, accelerate diagnosis, drive treatment initiation, and foster long-term engagement. Your leadership will ensure every initiative is deeply rooted in the needs of patients and caregivers, directly impacting lives and shaping the future of Becker muscular dystrophy care. This role partners closely with Patient Advocacy, Patient Services, HCP Marketing, Digital Marketing, Medical Affairs, TLLs, Market Access, Commercial Operations, and Sales to deliver an integrated customer experience across the patient journey.

Requirements

Bachelor's degree required; MBA preferred
10+ years pharmaceutical/biotech marketing experience
7+ years patient or consumer marketing
Demonstrated success launching specialty or rare disease products
Rare disease and neurology experience strongly preferred
Strong understanding of patient advocacy organizations and patient services
Demonstrated experience in developing disease awareness campaigns and patient education strategies
Proven agency and budget management experience
Strong understanding of promotional compliance
Demonstrate excellent verbal and written communication skills

Responsibilities

Architect and spearhead the overarching patient marketing vision, ensuring strategic alignment from pre-launch through mature lifecycle management
Direct the end-to-end development and execution of high-impact disease state awareness and branded patient campaigns that resonate with the rare disease community
Formulate and refine differentiated patient value propositions that articulate unique clinical and quality-of-life benefits to Becker patients and their families
Champion the end-to-end patient journey, identifying critical inflection points to optimize the overall patient experience and the care continuum
Orchestrate sophisticated omnichannel engagement strategies in collaboration with Digital Marketing, ensuring seamless caregiver and patient experiences across all digital touchpoints
Cultivate and scale patient ambassador initiatives, empowering authentic community voices to drive brand connection and peer-to-peer support
Oversee the creation of a robust ecosystem of patient-centric educational resources designed to simplify complex clinical concepts and empower informed decision-making
Forge and maintain strategic alliances with key Patient Advocacy organizations to ensure enterprise alignment with the evolving needs of the community
Synthesize qualitative patient insights to serve as a foundational pillar for brand strategy and organizational decision-making
Drive community-focused educational initiatives that increase disease awareness and foster long-term trust within the advocacy landscape
Lead patient-focused launch readiness workstreams
Design and deploy innovative frameworks for patient activation and adherence, focusing on the unique challenges of Becker management
Utilize advanced patient segmentation and journey mapping to personalize engagement strategies and improve health outcomes
Proactively diagnose and mitigate systemic barriers to early diagnosis, patient engagement, and treatment initiation
Establish and monitor rigorous Key Performance Indicators (KPIs) to evaluate the organizational impact and ROI of patient-facing initiatives
Drive the patient market research agenda in partnership with the Insights & Analytics team to uncover deep-seated unmet needs and market shifts
Manage Patient marketing budget within +/- 3% of approved plan
Ensure patient marketing investments generate measurable business outcomes and optimize ROI through data-driven decision making