Sr. Director, Customer Acquisitions

Purpose Financial • Greenville, SC

12d • Onsite

About The Position

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.
At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.
Reporting directly to the Chief Growth Officer, the Senior Director of Customer Acquisition will spearhead all new customer growth strategies for Advance America. This leader will drive multi-channel marketing efforts across our 800+ branches and rapidly expanding digital business. We are seeking a high-performance, data-driven, and customer-centric Direct-to-Consumer (D2C) marketer. The ideal candidate balances strategic thinking with a rigorous, hands-on execution style. You must possess a relentless "test-and-learn" mindset to optimize our Cost of Acquisition (CAC) across paid and organic channels. This is an exciting opportunity to directly shape our multi-year growth strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field; MBA preferred.
• 10+ years of progressive experience in performance marketing, growth marketing, or customer acquisition, ideally within D2C financial services, FinTech, or subprime lending.
• Direct experience with App marketing is preferred but not required.
• Proven track record of managing internal marketing teams and holding external media agencies accountable for performance metrics.
• Deeply analytical mindset with hands-on experience utilizing advanced attribution models, web analytics tools, and financial KPIs (CAC, LTV, ROI).
• Expert-level knowledge of both digital media (SEO/SEM, paid social, affiliates) and traditional media (Direct Mail, terrestrial radio/TV).
• Exceptional presentation skills with a demonstrated ability to influence C-suite executives and cross-functional business partners.
• Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment.
• Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.
• Must be eligible to work in the USA and able to pass a background check.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Nice To Haves

• MBA preferred.
• Direct experience with App marketing is preferred but not required.

Responsibilities

• Lead the internal acquisition team and external agencies to execute a cohesive marketing strategy across digital channels (SEO/SEM, paid social, display, affiliates, digital video) and offline channels (Direct Mail, TV, radio, OOH).
• Drive aggressive new customer growth targets while relentlessly managing marketing spend to optimize CPF (Cost per Funded) per the LTV/CAC guardrails.
• Own the post-click digital experience, including web landing pages and post-underwriting conversion metrics, to maximize conversion rates.
• Partner with the Marketing Analytics team to maintain robust attribution models, track campaign efficiency, and deliver actionable performance insights.
• Foster a high-velocity testing environment to research, launch, and scale new acquisition concepts, targeting methodologies, and creative assets.
• Analyze, and report on all marketing tactics, translating complex data into clear recommendations for senior management and key stakeholders.
• Strategically scale our 7-figure annual spend while being data & insights driven.
• Optimize and scale the company’s direct mail program by reducing production costs, testing creative layouts, and expanding target populations.
• Drive the incubation, testing, and scaling of lead-buying and affiliate marketing channels to ensure a strictly positive ROI.
• Partner with external vendors to dominate search engine visibility (SEO/GEO/SEM), capturing high-intent demand to build a long-term competitive advantage.
• Manage the current team by being a player-coach and raising performance by setting clear goals, managing planning, and ensuring flawless execution.
• Influence other members of the broader marketing team and key stakeholders to support your vision and agenda.
• Collaborate closely with the Digital & Store Operations teams in designing campaigns that meet business objectives while delivering a seamless- end-to-end customer journey across retail branches and digital products.
• Partner to understand credit profile of target customers and leverage these in targeting strategies.
• Ensure all marketing campaigns, creative assets, and data-gathering practices strictly comply with financial services regulations and applicable laws.

Benefits

• Competitive Wages
• Health/Life Benefits
• Health Savings Account plus Employer Seed
• 401(k) Savings Plan with Company Match
• Paid Parental Leave
• Company Paid Holidays
• Paid Time Off including Volunteer Time
• Tuition Reimbursement
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program
• Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

What This Job Offers

• Job Type: Full-time
• Career Level: Director