Sr. Director, Creative Strategy & Services - Atlanta, GA

Cortland•Atlanta, GA

2d•Onsite

About The Position

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment. Role Overview As the Sr. Director of Creative Strategy & Services, you will lead and evolve Cortland’s brand expression across all touchpoints—shaping how residents and prospects experience our brand at every stage of their journey. This role blends creative vision, brand strategy, and operational excellence to deliver high-impact, scalable creative solutions that align with business priorities. Reporting to the CMO, you will own the brand creative strategy, direction and the in-house creative team — ensuring all expressions of Cortland are cohesive, emotionally resonant, and differentiated in the market.

Requirements

Bachelor’s degree in Design, Marketing, Advertising, or related field
10+ years of creative, design or brand leadership experience
Experience in consumer-facing industries (hospitality, retail, lifestyle preferred)
Proven ability to build and scale creative teams
Strong portfolio demonstrating brand systems and campaigns
Experience with AI and emerging creative technologies
Strong storytelling and communication skills
Ability to influence senior stakeholders in a fast-paced environment

Responsibilities

Set Enterprise Brand Creative Strategy: Define and execute a cohesive, enterprise-wide creative and brand strategy aligned with growth objectives
Establish and evolve brand identity and visual systems across markets
Translate business priorities into compelling creative solutions that drive demand
Develop scalable brand standards and toolkits to ensure consistency
Lead Creative Execution: Own creative direction across digital, social, print, video, and experiential channels
Drive integrated storytelling across owned and paid media
Guide content creation from concept through delivery with high standards
Ensure strong and differentiated brand expression
Direct the creative strategy across all owned and paid media as well as internal and external presentations.
Advance Technology, Analytics & Innovation: Optimize creative operations, workflows, and production processes
Lead the creative strategy and integration of AI and emerging tools to scale content and personalization
Leverage performance data to refine creative effectiveness
Partner with technology teams to align platforms and tools
Foster innovation and leverage trends in creative technology, consumer experience design, and digital storytelling
Partner Across the Enterprise: Collaborate with Community Marketing, Marketing Technology, Communications, Brand Strategy & Experience, HR, Investments and Operations leaders
Partner with performance marketing to align brand and demand efforts
Serve as a strategic advisor translating insights into creative direction
Deliver Experiential, Video & Content Excellence: Oversee video production from concept through post-production
Lead experiential and event creative for cohesive brand experiences
Guide storytelling across formats to maximize engagement
Build & Lead High-Performing Teams: Build and develop a high-performing in-house creative team
Establish performance standards and operating rhythms
Foster a culture of creativity, accountability, and innovation
Manage agencies and external partners