Director, Performance Creative Strategy

Wpromote

1d•$120,000 - $130,000•Remote

About The Position

This is a high-impact leadership opportunity for an experienced Performance Creative leader who excels at developing teams, shaping strategy, and transforming data-driven insights into exceptional creative. As Director, Performance Creative, you'll lead a team of creative strategists while overseeing a portfolio of key client relationships and helping shape the continued evolution of our Performance Creative practice. You'll partner closely with senior leaders across the agency to elevate creative strategy, drive new business, and build scalable systems that enable better creative, stronger testing, and continuous learning. This role requires someone equally comfortable coaching leaders, presenting to executive clients, leading RFPs, and rolling up their sleeves to solve complex creative challenges. You'll collaborate closely with Media, Client Services, Strategy, Production, Design, UGC, Influencer, and Operations to deliver best-in-class performance creative across every stage of the customer journey. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Requirements

7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients.
Proven success leading and developing high-performing teams, including coaching senior-level talent.
Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels.
A track record of translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings.
Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor.
Confidence leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development.
Strong operational and business acumen, with experience contributing to staffing plans, scopes of work, resource planning, and department growth.
A collaborative leadership style with the ability to influence across disciplines and build strong partnerships with Media, Client Services, Strategy, Production, and Operations.
Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency.
Exceptional communication, presentation, and problem-solving skills, with the ability to bring clarity to complex challenges.
A builder's mindset; you enjoy creating better systems, developing people, and continuously evolving how great Performance Creative gets done.

Responsibilities

Serve as a senior strategic partner across a portfolio of key client accounts, ensuring creative strategy drives measurable business results.
Own the health and success of your team's book of business, balancing creative performance, client satisfaction, and long-term growth.
Present creative strategy, performance insights, and recommendations to senior client stakeholders with confidence and clarity.
Step into complex client situations, providing strategic leadership and identifying opportunities to grow existing partnerships.
Manage a team of approximately 2–5 direct reports, including Associate Directors and Managers.
Coach leaders to strengthen strategic thinking, creative judgment, client leadership, and performance marketing expertise.
Foster a culture of accountability, collaboration, innovation, and continuous learning while empowering teams to take ownership of their work.
Guide staffing decisions, team capacity, and resource planning to ensure the right talent is aligned to the right opportunities.
Lead the Performance Creative workstream for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings.
Partner across Media, Strategy, UGC/INF, Client Services, Design Production, and Operations to develop differentiated creative solutions for new and existing clients.
Help shape the evolution of the Performance Creative practice by improving processes, testing frameworks, department standards, and ways of working.
Champion the adoption of AI and emerging technologies to strengthen creative strategy, production workflows, and operational efficiency.
Contribute to department planning, resource allocation, and operational decisions that support the continued growth of the Performance Creative team.