LA Galaxy, Sr Director, Creative & Content

AEG Worldwide•Carson, CA

About The Position

The Senior Director, Creative & Content serves as the organization's executive creative leader, responsible for shaping and driving the multi‑year creative and content vision for the LA Galaxy and Dignity Health Sports Park. Reporting directly to the Chief Marketing Officer, this role provides strategic oversight of all fan‑facing creative and content across design, video, photography, social, digital, and in‑venue platforms, ensuring a unified and elevated brand presence that advances the club's marketing and business objectives. The Senior Director leads the development of enterprise‑level creative strategy, ensuring all storytelling aligns with the organization's brand and long‑range priorities. They partner closely with senior leaders across Marketing, Communications, Ticketing, Corporate Partnerships, and Stadium Operations to deliver innovative, insight‑driven creative that supports major campaigns and organizational initiatives. This role oversees a high‑performing, multi‑disciplinary creative team and guides the conception, execution, and delivery of assets that bring the LA Galaxy and Dignity Health Sports Park brands to life across every touchpoint.

Requirements

BA/BS Degree (4-year) (Advanced Degree Preferred): In a related field.
10+ years
Executive-level communication and presentation skills
Strong project management skills including the ability to set and deliver on strict timelines
Ability to translate business goals into creative strategy
Excellent at relationship building and communicating across departments
Current knowledge of industry trends and a passion to innovate digital and social strategies
Proven ability to manage multiple tasks in a fast-paced environment
Strong financial acumen and experience managing large budgets
Strong Proficiency with Microsoft Office (Outlook, Word, Excel) Adobe Photoshop
Ability to work evenings, nights, weekends, and holidays as needed

Responsibilities

Oversee the enterprise wide creative and content ecosystem for the LA Galaxy, LA Galaxy II, LA Galaxy Academy, and Dignity Health Sports Park, setting the long term creative vision and ensuring all visual communication aligns with organizational brand, marketing, and business strategies. This includes executive leadership of all creative concepts across paid advertising (TV, print, radio), online marketing, website, social media, in venue platforms (videoboards, LED ribbons, stadium signage), and event environments (activation spaces, branding, and giveaways).
The Senior Director establishes and governs the creative approval process, internal and external, ensuring consistency, quality, and alignment with enterprise priorities. They lead the strategic development of multi year content and channel plans across social, web, and in app platforms, ensuring a cohesive narrative, elevated brand expression, and a publishing cadence that drives sustained fan engagement, audience growth, and measurable business impact.
Oversee the strategic development and execution of high impact, multi channel creative campaigns that support the organization’s most visible initiatives, including annual kit launches, seasonal brand campaigns, ticketing initiatives, MLS All Star, special competitions competitions (US Open Cup, Champions League, Leagues Cup), and playoffs.
This role ensures all campaigns are insight driven, culturally relevant, and built to deliver measurable business outcomes across revenue, fan engagement, and audience growth.
Serve as the organization’s creative leader, establishing a formal creative review process that ensures brand consistency, elevates creative quality, and protects the integrity of the LA Galaxy and Dignity Health Sports Park brand identities for long range creative direction, ensuring all creative output aligns with enterprise priorities and supports the club’s multi-year brand strategy.
Lead, mentor, and develop a multi layered creative and content teams, including managers, graphic designers, producers, photographers, social and content creators.
This role fosters a culture of innovation, collaboration, and creative excellence, ensuring teams deliver high quality work that aligns with strategic priorities, meets deadlines, and advances the club’s brand and business goals.
Oversee the department’s creative and content budget, making strategic decisions on in house resources, outsourced production, and technology investments that strengthen the organization’s creative capabilities. The Senior Director partners closely with performance marketing, fan data, and lifecycle teams to ensure content is optimized for distribution, targeting, and measurable impact across the funnel. This role continuously evaluates tools, platforms, workflows, and vendor partnerships to increase efficiency, elevate creative output, and support long term operational effectiveness.