Creative Content Director

The Pennsylvania Horticultural Society • Philadelphia, PA

7h

About The Position

Join the Pennsylvania Horticultural Society (PHS) at a pivotal moment as they prepare for their 200th Anniversary and continue to grow their impact across the Greater Philadelphia region and beyond. PHS uses gardening as a tool to improve lives, strengthen communities, and create a healthier, more connected world. As Creative Content Director, you will lead how PHS shows up in the world, shaping ideas, connecting teams, and building the systems and standards that bring the brand to life across every touchpoint. This role oversees the full Creative Content function, concepts and guides integrated campaigns, and serves as a key partner across the organization to ensure work is cohesive, compelling, and built to perform. This leadership role requires both a creative thinker and an operational driver, capable of inspiring a team, collaborating across functions, and moving work forward with clarity and efficiency. The position leads the Creative Content team to develop and execute high-impact, integrated campaigns that drive brand awareness, audience growth, and revenue, translating strategy into compelling creative and building processes and standards to scale high-quality work across a complex organization.

Requirements

• Bachelor’s degree in Marketing, Design/Arts, Communications, or a related field
• 8–10+ years of experience in creative, content, or marketing roles, including leadership of multidisciplinary teams
• Proven experience developing and executing integrated, multi-channel campaigns across digital, social, print, video, and experiential platforms
• Strong portfolio demonstrating creative concepting, campaign development, and brand storytelling
• Experience managing and mentoring creative teams, with the ability to inspire, guide, and elevate work
• Expertise in brand development and application, with the ability to translate brand strategy into actionable creative direction
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; familiarity with After Effects and Premiere Pro preferred)
• Strong understanding of social media platforms, content trends, and performance-driven creative
• Familiarity with content management systems, social media management tools, and analytics platforms
• Excellent writing and editing skills, with a strong eye for detail and tone
• Ability to manage multiple priorities, work efficiently, and lead in a fast-paced environment
• Strong communication, presentation, and interpersonal skills
• Strategic thinker with the ability to connect creative work to business goals and audience outcomes
• Collaborative mindset with the ability to work across teams and influence stakeholders at all levels
• Commitment to the mission of the Pennsylvania Horticultural Society

Nice To Haves

• Passion for gardening, plants, and the natural world
• Experience working in nonprofit, cultural, or mission-driven organizations
• Experience supporting large-scale events or seasonal campaigns
• Familiarity with emerging content formats and creative technologies

Responsibilities

• Lead the full Creative Content function, overseeing design, content, and social to ensure a cohesive, high-performing creative output across all channels.
• Develop and lead integrated creative and content strategies that support organizational goals, including audience growth, engagement, membership, and revenue generation.
• Concept and guide creative campaigns, ensuring ideas are strategically grounded, audience-driven, and effectively translated across digital, social, print, video, and experiential touchpoints.
• Serve as a cross-functional creative partner, working closely with Communications, Campaigns/CCR, Development, and program teams to connect ideas, shape campaign direction, and ensure alignment from strategy through execution.
• Own and steward the PHS brand, guiding internal teams and external partners in how to apply it across campaigns, content, and experiences to ensure clarity, consistency, and impact.
• Lead and manage the Creative Content team, setting a high bar for creative thinking and execution while fostering a collaborative, accountable, and supportive team environment.
• Translate marketing strategy into clear creative direction, ensuring work is cohesive, on-brand, and optimized for performance across platforms.
• Act as a lead storyteller and copywriter, shaping messaging frameworks and developing compelling, on-brand narratives across campaign assets.
• Oversee content planning and alignment, ensuring editorial calendars, campaigns, and creative outputs are coordinated across teams and timelines.
• Manage creative resources, timelines, and budgets to ensure high-quality work is delivered on time and aligned with priorities.
• Stay informed on industry trends, platform evolution, and emerging technologies, applying insights to continuously elevate creative output.
• Balance collaboration with clear decision-making, ensuring work progresses efficiently while maintaining high standards of quality and alignment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees