Sr. Director Consumer Media

Eli Lilly and Company • Indianapolis, IN

1d • $154,500 - $226,600 • Onsite

About The Position

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. With a significant consumer media investment across the Lilly portfolio, this role will set the vision and strategy for one half of the enterprise portfolio, partnering closely with a peer Senior Director who oversees the other half. Together, they will ensure a cohesive, enterprise-first consumer media strategy while delivering against individual brand and portfolio needs. Reporting to the Associate Vice President of Media & Partnerships, the Senior Director will lead a team of 3–4 and serve as a trusted advisor to senior executives, translating insights into clear recommendations that drive decision-making and long-term growth. This leader will shape media objectives, channel principles, and investment frameworks that balance enterprise priorities with brand performance — while overseeing agency partnerships, ensuring accountability, and driving strategic value creation. The role also requires staying ahead of shifts in consumer behavior, media innovation, and the competitive landscape to proactively advise on opportunities and risks. The ideal candidate is a seasoned media strategist who can influence at the highest levels, deliver financial stewardship with rigor and clarity, and build the talent and organizational capability to elevate Lilly's consumer media expertise.

Requirements

• Bachelor’s degree
• 10 years’ experience in media and marketing
• 8 years of experience in specifically media agency and/or client side
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Nice To Haves

• Deep understanding of modern media ecosystems, including programmatic, streaming/CTV, social, retail media, and emerging formats (e.g., influencer, shoppable, gaming)
• Experience with data-driven marketing, measurement frameworks, and connecting investment to business outcomes
• Shown success building enterprise operating models and governance across complex organizations
• Expertise in AI-enabled media innovation, marketing technology stacks, and data integration
• Strong agency leadership and senior relationship management experience
• Collaborative leader with a record of developing high-performing teams and leading through organizational transformation
• Exceptional storytelling and executive communication skills
• Balance of creative and analytical thinking to drive measurable impact

Responsibilities

• Set the vision and framework for consumer media strategy across brands, aligning to enterprise priorities and long-term growth.
• Define channel principles, measurement standards, and investment objectives that drive consistency and business impact while pushing toward innovation and future-forward approaches.
• Serve as a trusted advisor to senior executives on media and marketing investment strategy.
• Translate complex data and insights into clear, compelling recommendations that inform enterprise decision-making and build alignment around media's role in driving business performance and customer-centric experiences.
• Oversee the enterprise media investment portfolio across brands and channels, ensuring responsible management of significant budgets.
• Establish investment principles and governance to improve ROI, enable strategic trade-offs, and deliver visibility and accountability to leadership.
• Lead enterprise-level media agency partnerships, ensuring the right operating models, talent, and performance standards are in place.
• Shape agency accountability, develop collaboration, and build senior relationships with agency executives to drive strategic thought leadership and evolving capability.
• Monitor consumer, competitive, and category trends alongside advancements in media, data, and technology.
• Anticipate shifts in the external landscape and proactively advise the enterprise on opportunities, risks, and strategic implications.
• Ensure media practices uphold the highest standards of compliance, privacy, brand safety, and customer trust.
• Establish guardrails and governance models to safeguard reputation and meet all consumer marketing guidelines and policies.
• Build and cultivate a high-performing media organization with the right capabilities and leadership pipelines.
• Inspire, mentor, and grow talent internally while shaping external partnerships to elevate the company's media expertise.

Benefits

• company bonus (depending, in part, on company and individual performance)
• company-sponsored 401(k)
• pension
• vacation benefits
• eligibility for medical, dental, vision and prescription drug benefits
• flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

What This Job Offers

• Job Type: Full-time
• Career Level: Director