Director, Media

The Subway HR Team•Miami, FL

1d•$163,000 - $180,000•Onsite

About The Position

The Director of Media Services is responsible for managing and executing the integrated media strategy for the SUBWAY brand. This role works closely with Marketing, Creative, Insights/Analytics, and external agency partners to develop and implement media plans that drive brand growth and business performance. The Director will apply data-driven insights to ensure media investments are effectively managed and deliver measurable results in support of the enterprise media vision.

Requirements

Bachelor’s Degree in Marketing, Communications, or related field required.
8-12 years of experience in progressive media roles, with experience in integrated media planning, digital/social strategy, and agency management.
3 or more years of experience managing and developing a team, including goal-setting, performance feedback, and capability building.
Strong leadership and team development capabilities with a collaborative, results-oriented approach.
Strategic thinker with solid command of modern media ecosystems, including digital, social, and traditional channels.
Analytical skills and business acumen with the ability to translate data into actionable insights.
Excellent communication skills (written, verbal, and presentation) with ability to engage cross-functional stakeholders.
Deep knowledge of media planning, buying, and performance measurement methodologies.
Ability to manage multiple projects and agency relationships simultaneously in a fast-paced environment.
Curiosity for evolving media trends, consumer behavior, and cultural relevance.

Responsibilities

Develop and manage integrated media plans aligned with the brand's communication and business objectives, supporting the enterprise media vision.
Partner with senior leadership to inform annual media strategy by providing insights on industry trends, the competitive landscape, and emerging opportunities.
Apply data-driven analysis and measurement frameworks to evaluate and optimize media effectiveness across channels.
Manage execution of the National Media Plan, ensuring effective integration across traditional, digital, social, and emerging channels.
Monitor and adjust media strategies in real-time based on performance analytics, market conditions, and investment priorities.
Maintain governance standards and best practices for media operations, performance reporting, and partner accountability.
Manage branded content initiatives and day-to-day relationships with agencies, networks, influencers, and platform partners.
Track and evaluate ROI and performance metrics for content investments.
Support innovation in storytelling and content strategy to advance brand relevance and consumer engagement.
Manage the social media strategy to ensure organic and paid channels reinforce key marketing messages and brand equity.
Develop and maintain KPIs, dashboards, and performance reporting for regular review with leadership.
Ensure social strategies are culturally relevant, timely, and reflective of brand voice.
Manage media investment tracking, budget reporting, and scenario analysis.
Support annual media investment planning and ensure alignment of media spend to business priorities and performance outcomes.
Maintain fiscal accountability and transparency in media financial governance.
Lead, mentor, and develop a high-performing media team, building capabilities in analytics, partnership management, and strategic thinking.
Foster a collaborative culture that encourages innovation and continuous improvement.