Brand Media Director

PMG•Dallas, TX

3d•Hybrid

About The Position

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. The Brand Media Director will join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for clients. The department thrives on creativity, data-driven decision-making, and a passion for delivering meaningful results. The role involves working alongside cross-functional teams, media professionals, and third-party publishers, building relationships and driving campaigns that make a difference. This is a team that values fresh perspectives, celebrates diverse skill sets, and supports each other’s growth. The role will guide and mentor team members, fostering a culture of collaboration and development while ensuring client expectations are exceeded. Leadership and strategic vision will play a key role in helping brands connect with their audiences and drive lasting results.

Requirements

10+ years in digital media strategy, campaign management, media partnerships, or a related field.
Bachelor’s degree or equivalent experience.
Advanced expertise in Account Planning and Brand Media.
Hands-on experience with Content Creation.
Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
Strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior.
Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel.
Advanced skills in relationship building, and fostering trusted partnerships with media platforms and internal stakeholders.
Commitment to curiosity and adaptability as a continual learner.
Customer-focused mindset that seeks opportunities to deliver meaningful value.
Dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

Manages the strategy and execution of display media ad campaigns, including the day-to-day optimization of ads.
Strategically leads the execution of cross-channel media campaigns, ensuring top performance and client satisfaction.
Oversees media operations, including partner management, optimization, and in-depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
Builds and maintains strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions.
Identifies and negotiates with key publishers to effectively reach target audiences, leveraging expertise to maximize value.
Delivers regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement.
Mentors and supports junior team members, contributing to their growth and development within the field.
Collaborates on high-impact, cross-agency projects that push the boundaries of innovation and deliver measurable client success.
Uses AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making.