Sr. Director, Business Enablement

dentsu•USA - Remote - New Jersey, NJ

1d•$136,000 - $224,000•Hybrid

About The Position

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap. This role is a trusted leader that guides all cross-functional projects with an emphasis on Customer Marketing Data Strategy, Business Enablement, Strategic Planning & Analytics Application providing key insights through data analysis to inform strategic planning and initiative prioritization. Leads strategic planning and initiative prioritization, and can independently develop long term roadmaps and use cases that the workstreams execute. Recommends Insights to Action for strategic and long-term Marketing planning leveraging value-based measurement across client marketing leads to drive data enriched activation. Understands CX technology infrastructure and incorporates technical feasibility and maturity into planning and prioritization. Identifies opportunities for cross-solutioning within client’s ecosystem. Teaches, coaches and trains direct and indirect reports on how to best identify and evangelize the solutions driven through data, analytics, and technology available to support the strategic plans for the organization. Collaborates with client and cross-agency SMEs to identify white space opportunities to curate and develop solutions that are well thought through and are client and customer centric. Possesses the ability to connect technology capability challenges or goals to business needs and build compelling stories to articulate incremental value. Has hands-on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs. Independently leads the development and drives the execution of actionable multi-phased / year measurement, technology, analytic or data roadmaps for clients. Possesses the ability to translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc. Provides thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions. Assesses market trends and incorporates external insights to recommend potential product and market level opportunities for client growth. Develops depth and breadth of understanding of solutions and offerings across dentsu and Merkle. Actively engages with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization. Partners with client to develop use cases for activation across teams. Aligns with Client and Marketing partners on measurement plans to support activation efforts and align to the marketing strategy. Collaborates cross-functionally – within Merkle and client teams – to drive integrated process for the utilization and advancement of data, analytics and technology. Leads matrixed teams through influence, collaboration and coaching. Teaches and coaches client teams to level up marketing, insights and holistic business strategy skills.

Requirements

15+ years in analytics, business consulting, data strategy and or strategic planning functions
8+ years of cross-team leadership over multiple business and strategic disciplines
Mix of Agency and Corporate experience
History of translating business needs to strategic goals to guide tactical execution of marketing efforts
Experience guiding and planning work products from technical and strategic teams
Experience working with and applying CX technologies (e.g. Cloud Data Warehouses, CDPs, Cross-Channel Messaging Platforms, Content Management, etc.) to drive strategic CXM
Translation of ML/AI models and analytic projects to tactical and executional business action
Managing through influence

Nice To Haves

Corporate Retail or Retail Automotive Experience, a plus

Responsibilities

Set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap.
Guide all cross-functional projects with an emphasis on Customer Marketing Data Strategy, Business Enablement, Strategic Planning & Analytics Application providing key insights through data analysis to inform strategic planning and initiative prioritization.
Lead strategic planning and initiative prioritization, and independently develop long term roadmaps and use cases that the workstreams execute.
Recommend Insights to Action for strategic and long-term Marketing planning leveraging value-based measurement across client marketing leads to drive data enriched activation.
Understand CX technology infrastructure and incorporate technical feasibility and maturity into planning and prioritization.
Identify opportunities for cross-solutioning within client’s ecosystem.
Teach, coach and train direct and indirect reports on how to best identify and evangelize the solutions driven through data, analytics, and technology available to support the strategic plans for the organization.
Collaborate with client and cross-agency SMEs to identify white space opportunities to curate and develop solutions that are well thought through and are client and customer centric.
Connect technology capability challenges or goals to business needs and build compelling stories to articulate incremental value.
Create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs.
Independently lead the development and drive the execution of actionable multi-phased / year measurement, technology, analytic or data roadmaps for clients.
Translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc.
Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions.
Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.
Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle.
Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization.
Partner with client to develop use cases for activation across teams.
Align with Client and Marketing partners on measurement plans to support activation efforts and align to the marketing strategy.
Collaborate cross-functionally – within Merkle and client teams – to drive integrated process for the utilization and advancement of data, analytics and technology.
Lead matrixed teams through influence, collaboration and coaching.
Teach and coach client teams to level up marketing, insights and holistic business strategy skills.