Sr. Director, Brand Management
About The Position
WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision. WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences. As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. As the central lead for each artist, you advocate for their vision and business in online sales, tour merchandise, VIP ticketing, in-store sales, and intellectual property agreements. Additionally, you coordinate the progress of projects through internal teams including build, manufacturing, promotional efforts, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance. As a leader within the Brand Management team, you are also responsible for ensuring topline revenue and profitability goals are met. In addition, you manage relationships with label partners, ensuring alignment with their priorities and successful execution of shared objectives.
Requirements
- 5 years of experience in an operational or similar role
- Experience working with or alongside artist management companies and or labels
- Deep hands-on experience with the systems and day to day operations of a merchandise and/or D2C company
- Ability to collaborate effectively across creative, social, e-commerce, and operations teams
- Highly analytical with a creative, growth-oriented mindset
Nice To Haves
- Creative abilities or the ability to use Photoshop
- Experience with social media management
- An understanding of production methods (namely screen printing and embroidery)
- A love for artists on Warner Music Group
Responsibilities
- Serve as the primary point of contact and strategic lead for a group of artists and their teams
- Build and maintain strong relationships with artists, management, and label partners
- Develop and execute artist strategies across ecommerce, touring merchandise, VIP, retail, and licensing
- Drive artist approvals across product, creative, touring, sales, and rights management initiatives
- Coordinate cross-functionally with creative, production, marketing, ecommerce, and finance teams
- Own artist calendars, key milestones, and performance tracking
- Manage budgets, revenue targets, and overall P&L performance for assigned accounts
- Oversee product development and creative direction in partnership with artists and internal teams
- Lead key business reviews and planning meetings with internal and external partners
- Manage and mentor junior team members within your pod
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
