Sr. Director, Brand Management

Warner Music Group•Los Angeles, CA

2d•Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. A little bit about our team: WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision. WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences. Your role: As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. As the central lead for each artist, you advocate for their vision and business in online sales, tour merchandise, VIP ticketing, in-store sales, and intellectual property agreements. Additionally, you coordinate the progress of projects through internal teams including build, manufacturing, promotional efforts, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance. As a leader within the Brand Management team, you are also responsible for ensuring topline revenue and profitability goals are met. In addition, you manage relationships with label partners, ensuring alignment with their priorities and successful execution of shared objectives.

Requirements

5 years of experience in an operational or similar role
Experience working with or alongside artist management companies and or labels
Deep hands-on experience with the systems and day to day operations of a merchandise and/or D2C company
Ability to collaborate effectively across creative, social, e-commerce, and operations teams
Highly analytical with a creative, growth-oriented mindset

Nice To Haves

Creative abilities or the ability to use Photoshop
Experience with social media management
An understanding of production methods (namely screen printing and embroidery)
A love for artists on Warner Music Group

Responsibilities

Serve as the primary point of contact and strategic lead for a group of artists and their teams
Build and maintain strong relationships with artists, management, and label partners
Develop and execute artist strategies across ecommerce, touring merchandise, VIP, retail, and licensing
Drive artist approvals across product, creative, touring, sales, and rights management initiatives
Coordinate cross-functionally with creative, production, marketing, ecommerce, and finance teams
Own artist calendars, key milestones, and performance tracking
Manage budgets, revenue targets, and overall P&L performance for assigned accounts
Oversee product development and creative direction in partnership with artists and internal teams
Lead key business reviews and planning meetings with internal and external partners
Manage and mentor junior team members within your pod