Sr. Director, Analytics

Tombras • Knoxville, TN

20h • Hybrid

About The Position

The Sr. Director, Analytics will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 2+ years of experience in a managerial role. The Sr. Director will be responsible for leading their assigned teams in the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans. Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth.

Requirements

• 7+ years of experience in media, marketing or related field
• 5+ years in an Analytics role
• 2+ years in a managerial role
• Experience in presenting analyses to both small and large groups
• Strong working knowledge of Marketing and Digital Marketing
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• BA Marketing/Analytics
• MS Marketing/Business Analytics a plus

Nice To Haves

• Ad agency experience a plus
• SQL, R or Python knowledge and experience with database administration a plus

Responsibilities

• Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts
• Leading their team in the development and execution of campaign measurement and data strategies
• Developing Analytics talent on their team
• Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Developing and executing frameworks to guide complex projects
• Developing and executing cross channel media measurement and testing plans
• Consulting with colleagues and clients on measurement strategies/techniques
• Ensures appropriate analytics integration into all agency production processes
• Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
• Works independently and with the team in assessing client media programs
• Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
• Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
• Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses

Benefits

• Relocation assistance may be provided
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree