Sr. Director, Analytics & Insights

TMRW Sports Inc • Winter Park, FL

just now

About The Position

The Sr. Director, Analytics & Insights is an individual contributor who reports to the Vice President, Digital & Emerging Media and is responsible for leading the strategy, development, and evolution of an enterprise-level analytics practice across all TMRW Sports business units, including TGL, WTGL, and Flag Football, with an emphasis on consumer-facing business performance. This role will turn complex data into actionable insights, deliver meaningful reporting to stakeholders across the organization, and build a scalable business intelligence function that supports growth at both the business-unit and enterprise levels. This individual will not have direct reports but will operate with significant cross-functional influence across the organization. This leader will serve as the central analytics partner across consumer-facing teams, helping unify strategy, identify growth opportunities, and continuously improve the fan and consumer experience through data-driven decision-making.

Requirements

• 10+ years of experience in business intelligence, analytics, strategy, or related fields
• Proven track record of building and leading enterprise-level analytics functions, including scalable reporting, dashboarding, and self-service environments
• Experience defining analytics strategy and governing enterprise business intelligence solutions across multiple stakeholders and business units
• Deep expertise in modern BI platforms, data visualization tools, and analytics ecosystems, with the ability to evaluate and evolve capabilities over time
• Demonstrated success influencing executive stakeholders and driving data-informed decision-making in complex, matrixed organizations
• Experience managing and holding external partners accountable across reporting and research initiatives

Nice To Haves

• Experience in sports, media, entertainment, or other consumer-facing industries
• Experience operating in fast-paced, high-growth, or entrepreneurial environments
• Consistently translate analytics into clear, actionable insights that drive measurable enterprise growth and performance
• Build and maintain trusted partnerships with senior leaders, particularly across consumer-facing functions
• Navigate complexity and ambiguity, bringing structure, clarity, and a strong bias toward action across cross-functional teams

Responsibilities

• Own and lead the company’s analytics and reporting ecosystem, including strategy, roadmap, and performance of third-party agency partners
• Serve as a strategic thought partner to executive stakeholders, translating business priorities into enterprise analytics strategies, reporting frameworks, and measurement plans
• Deliver clear, executive-ready reporting and insights that drive growth across audience development, fan engagement, and overall business performance
• Design, implement, and scale a unified analytics framework that connects multiple business units and data sources, enabling enterprise-wide decision-making
• Partner closely with the TMRW Sports Technology and Innovation team to evaluate, select, and optimize business intelligence tools and data infrastructure
• Lead and govern third-party agency relationships across reporting and first-party research, ensuring quality, consistency, and alignment to business objectives
• Translate complex data into clear narratives and strategic recommendations for senior leadership across marketing, communications, and partnerships

Benefits

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed