Sr. Digital Marketing Specialist, Media Enablement Systems (Hybrid - Seattle, WA)
About The Position
The Sr. Digital Marketing Specialist, Media Enablement Systems is a hands-on platform expert who supports Nordstrom’s AdTech stack, including its DCO platform, DaVinci, its feed management platform, Feedonomics, and additional tools as the stack evolves. The work is performed in-platform and includes building ad units, configuring campaigns, optimizing operations, and reporting results. This technical, builder-and-optimizer role delivers Nordstrom and Nordstrom Rack ad campaigns at scale and with speed, partnering closely with Media Channels, Creative, Product, Engineering, and external partners and agencies. The position is hybrid in Seattle, Washington. Candidates must be available to work at Nordstrom’s corporate headquarters at least four days per week. The specialist builds, configures, and validates ad units and dynamic creative in DaVinci and Feedonomics, from template setup through launch; configures campaigns, tracking, audiences, and logic rules; and builds and manages platform-specific catalogs across advertising channels. The role monitors campaign performance, tunes creative logic and feed rules, manages feed quality and data transformations, and troubleshoots delivery, rendering, and data issues. It also reports campaign performance and operational health, advises on technical feasibility, serves as a subject matter expert for the AdTech stack, partners on requirements, testing, and migrations, and maintains documentation and cross-training.
Requirements
- Bachelor’s degree in marketing, business, or technology, or equivalent on-the-job experience.
- At least 4 years of experience in media operations, marketing technology, or eCommerce operations.
- Hands-on, in-platform experience with DCO or dynamic creative tools such as DaVinci or Innervate, or feed management tools such as Feedonomics or similar, with the ability and interest to master other tools in the stack.
- Working knowledge of major media ecosystems, including Google, Meta, TikTok, and programmatic platforms, and how creative and product data drive performance.
- Advanced Excel skills, including macros and complex formulas, strong data hygiene practices, and the ability to translate business needs into technical solutions.
- Strong analytical and troubleshooting skills, and clear communication across technical and non-technical partners.
Nice To Haves
- Experience with ad platforms such as DCM, DV360, or Meta Ads Manager, and tracking systems.
- SQL, JSON, RegEx, or other data manipulation skills.
- Retail, eCommerce, or marketplace experience; familiarity with PIMs, DAMs, or commerce platforms.
- Experience with retail media networks or large-scale catalog operations.
Responsibilities
- Build, configure, and validate ad units and dynamic creative in DaVinci and Feedonomics, from template setup through launch.
- Configure campaigns, tracking, audiences, and logic rules to specification, translating scopes into working builds with minimal oversight.
- Build and manage platform-specific brand, category, and promotional catalogs across Google, Meta, TikTok, Pinterest, and other channels.
- Monitor live performance and tune creative logic, feed rules, and configurations in partnership with media channel leads.
- Manage feed quality, freshness, and error rates, including attribute mapping, transformations, suppressions, enrichment, and custom fields.
- Troubleshoot delivery, rendering, and data issues end to end, and drive root-cause resolution across teams.
- Report on campaign performance and operational health, turning results into clear recommendations.
- Provide technical feasibility input during scope definition so requests are built correctly the first time.
- Serve as a subject matter expert across the AdTech stack, stay current on platform, process, and algorithm changes, and evaluate new tools.
- Partner with Product and Engineering on requirements, testing, and migrations for new capabilities.
- Maintain documentation and standard operating procedures, and cross-train peers to ensure workstream coverage.
Benefits
- Medical, vision, and dental coverage
- Retirement benefits, including 401(k)
- Paid time away, PTO accruals, and holidays
- Life insurance and disability coverage
- Merchandise discount
- EAP resources
- Potential eligibility for performance-based incentives or bonuses
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What This Job Offers
Job Type
Full-time
Career Level
Senior
