Sr. Digital Marketing Specialist, Media Enablement Systems (Hybrid - Seattle, WA)
About The Position
The Sr. Digital Marketing Specialist, Media Enablement Systems is a hands-on platform expert who supports Nordstrom’s AdTech stack, including its DCO platform, DaVinci, its feed management platform, Feedonomics, and additional tools as the stack evolves. The role builds ad units, configures campaigns, optimizes operations, and reports results to deliver Nordstrom and Nordstrom Rack ad campaigns at scale and with speed. It partners closely with Media Channels, Creative, Product, Engineering, and external partners and agencies. The position is hybrid in Seattle, WA. Candidates must be available to work in the office at Nordstrom’s corporate headquarters a minimum of four days per week to be considered.
Requirements
- Bachelor’s degree in marketing, business, or technology, or equivalent on-the-job experience.
- At least 4 years of experience in media operations, marketing technology, or eCommerce operations.
- Hands-on, in-platform experience with DCO or dynamic creative tools (such as DaVinci or Innervate) or feed management tools (such as Feedonomics or similar), plus the appetite and aptitude to master other tools in the stack.
- Working knowledge of major media ecosystems, including Google, Meta, TikTok, and programmatic platforms, and how creative and product data drive performance.
- Advanced Excel skills, including macros and complex formulas, strong data hygiene practices, and the ability to translate business needs into technical solutions.
- Strong analytical and troubleshooting skills, with clear communication across technical and non-technical partners.
Nice To Haves
- Experience with ad platforms such as DCM, DV360, or Meta Ads Manager, and tracking systems.
- SQL, JSON, RegEx, or other data manipulation skills.
- Retail, eCommerce, or marketplace experience; familiarity with PIMs, DAMs, or commerce platforms.
- Experience with retail media networks or large-scale catalog operations.
Responsibilities
- Build, configure, and validate ad units and dynamic creative in DaVinci and Feedonomics, from template setup through launch.
- Configure campaigns, tracking, audiences, and logic rules to specification, translating scopes into working builds with minimal oversight.
- Build and manage platform-specific catalogs across Google, Meta, TikTok, Pinterest, and other channels, including brand, category, and promotional catalogs.
- Monitor live performance and tune creative logic, feed rules, and configurations to improve outcomes in partnership with media channel leads.
- Manage feed quality, freshness, and error rates, including attribute mapping, transformations, suppressions, enrichment, and custom fields.
- Troubleshoot delivery, rendering, and data issues end to end, and drive root-cause resolution across teams.
- Report on campaign performance and operational health, turning results into clear recommendations.
- Provide technical feasibility input during scope definition so requests are built correctly the first time.
- Serve as a subject matter expert across the AdTech stack, staying current on platform, process, and algorithm changes and evaluating new tools.
- Partner with Product and Engineering on requirements, testing, and migrations for new capabilities.
- Maintain documentation and standard operating procedures, and cross-train peers so every workstream has coverage.
Benefits
- Medical, vision, and dental benefits.
- Retirement benefits, including 401(k).
- Paid time away, PTO accruals, and holidays.
- Life insurance and disability insurance options.
- Merchandise discount.
- Employee Assistance Program resources.
- May be eligible for performance-based incentives or bonuses.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
