Sr. Digital Marketing Automation Specialist (Hybrid)

American Medical Association•Chicago, IL

3d•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Sr. Digital Marketing Automation Specialist for their Health Solutions team in Chicago, IL. This hybrid role requires 3 days a week in the office and focuses on executing integrated marketing campaigns, particularly email campaigns, to support sales objectives through data-driven insights. The specialist will monitor and analyze campaign effectiveness, calculate ROI, model marketing responsiveness, and provide actionable recommendations for optimizing marketing strategies. The goal is to ensure campaigns align with business goals and target audience interests, maximizing performance metrics like CTR and conversions to achieve desired business outcomes and KPIs.

Requirements

Bachelor’s degree required, concentration in computer science, business administration, data science, marketing or related degree preferred; Master’s Degree a plus.
5+ years’ experience in digital marketing required.
Extensive knowledge and experience with Salesforce Marketing Cloud or similar marketing automation platform and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations.
Experience with database management concepts and best practices; including utilizing and managing large databases.
Demonstrated experience in utilizing digital channels; search, social, mobile, text, online media, to drive action; prior experience and success with lead nurturing programs, triggered emails, media buying, search, and personalization.
Experience using digital and site analytic tools (such as Google Analytics) to generate marketing recommendations and optimizations.
Excellent collaboration and communications skills working with both internal teams and external stakeholders; ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
Broad technical skills are necessary; thorough knowledge of technologies such as SQL, Excel, AMPscript, HTML/CSS is required.
Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills.

Nice To Haves

Salesforce Marketing Cloud certifications are a plus.

Responsibilities

Serve as the primary administrator for HS Salesforce Marketing Cloud (SFMC) and drive its roadmap.
Manage, document, and oversee the development of new SFMC features and support integration of new platforms.
Ensure data integrity through regular audits of data uploads, automations, and connections.
Evaluate, scope, and implement new development requests in collaboration with IT and cross-functional teams.
Perform day-to-day email marketing activities including campaign set-up, scheduling, testing, and deployment (batch, transactional, and trigger-based journeys).
Generate basic and advanced campaign reporting using Excel and SQL.
Develop and enforce policies and procedures for email message governance and release processes.
Serve as the primary manager for HS Salesforce Data Cloud (CDP), including initial setup and integration with HS SFMC.
Manage data ingestion, activation, segmentation, modeling, and harmonization within the CDP.
Configure calculated insights and audience segments to support leadership decision making and engagement initiatives.
Develop and maintain data unification and activation processes across Salesforce Data Cloud.
Oversee and document enhancements for Data Cloud.
Manage the day-to-day execution of digital marketing campaigns, including audience build and QC, campaign set-up, scheduling, testing, and deployment.
Maintain and improve target audience segmentation processes for list QC.
Build and monitor data extensions and filters within the marketing automation platform for accurate targeting.
Consult on segmentation initiatives to enhance customer experience and campaign relevance.
Support digital marketing specialists with platform expertise and campaign performance insights.
Contribute to broader digital marketing operations initiatives.
Partner with department leadership to promote a data-driven marketing culture.
Track and report on campaign performance using designated KPIs, offering actionable insights.
Create and maintain standardized reporting templates for lead generation and other marketing initiatives.
Provide quarterly campaign performance reviews and insights to internal business partners.
May include other responsibilities as assigned.