Digital Marketing Automation Consultant

Cardinal Health

3d•Remote

About The Position

The Digital Marketing Automation Consultant is responsible for shaping and executing a scalable marketing automation strategy that aligns closely with lead qualification workflows in Salesforce. This role ensures prospects are effectively nurtured, qualified, and engaged by leveraging data, intent signals, and automation best practices to support complex B2B buying cycles. This individual partners closely with digital marketing and Lead Qualification Management teams to align processes, maintain clean system integrations, and continuously optimize lead nurturing strategies, while ensuring compliance, governance, and operational efficiency.

Requirements

4+ years of experience in marketing automation or B2B digital marketing
Hands‑on experience with Salesforce Marketing Cloud Account Engagement (Pardot)
Strong working knowledge of: Lead nurturing best practices, Scoring and grading models, Salesforce Lead and Contact syncing
Experience partnering with sales teams on MQL definitions and lead handoff processes
Proven ability to manage complex automation while maintaining data integrity

Nice To Haves

Salesforce and/or Account Engagement certifications
Experience with account-based marketing, multi‑touch attribution and pipeline/revenue reporting
Background in B2B environments with complex buying cycles
Familiarity with data governance, compliance, and marketing operations best practices
Experience with building complex Engagement Studio workflow programs using rules, actions and triggers

Responsibilities

Own marketing automation strategy aligned to lead qualification workflows to support the prospect lifecycle journey using automation rules and Salesforce sync
Design, maintain, and optimize lead nurture strategies based on prospect engagement, conversion performance, and pipeline impact
Serve as the primary liaison between digital marketing and Lead Qualification Management (LQM) to drive alignment, shared definitions, and continuous improvement
Implement best practices for segmentation, dynamic content, and personalization to deliver relevant, timely messaging
Identify underutilized Account Engagement (Pardot) capabilities and recommend enhancements aligned with B2B marketing automation best practices
Develop and maintain lead scoring and grading models aligned to LQM definitions and MQL criteria
Support lead recycling and re‑engagement strategies for stalled or inactive prospects
Leverage prospect behavior, intent signals, and data to inform segmentation, qualification, and personalized nurturing strategies
Ensure strong Salesforce and Account Engagement integration, including campaign setup, automation rules, completion actions, and troubleshooting sync or data issues
Monitor and support lead attribution, reporting, and funnel visibility to assess program effectiveness and lead progression
Maintain scalable, compliant, and well‑governed automation processes, including list management, CAN‑SPAM compliance, documentation, and best‑practice enforcement
Support campaign execution as needed, including assistance with landing pages, forms, form handlers, and Engagement Studio programs
Educate the digital marketing team on the latest AI capabilities within marketing automation platforms and how to apply them effectively