Sr. Digital Experience Manager

MinIO

About The Position

MinIO is seeking a Digital Experience Manager to take full ownership of the digital experience on min.io. This role is responsible for the website's builds, user experience, conversion performance, conversational marketing, and the technical infrastructure that drives buyer engagement and conversion. The position is hands-on, requiring the individual to design, build, test, and optimize the website, owning the tools, framework, and outcomes. The goal is to convert engineers, architects, and data platform leaders into pipeline through end-to-end website management.

Requirements

5–8+ years in a digital experience, web management, or CRO role, ideally at a B2B SaaS or infrastructure/dev-tools company with a technical buyer.
Hands-on CMS expertise, with a preference for Webflow experience.
Working knowledge of GA4, GTM, technical SEO, and AEO, including the ability to diagnose tracking gaps, fix misconfigurations, and troubleshoot Core Web Vitals issues.
Strong design sensibility and ability to work within an established brand system while advocating for UX improvements.
Familiarity with conversational marketing tools and chat playbook logic, including routing rules, visitor targeting, and qualifying flows.
Self-starter mentality with comfort operating with significant autonomy in a lean marketing organization.

Responsibilities

Optimize user flows and on-site UX, including navigation, conversion paths, internal linking, and the overall user journey.
Manage the relationship with brand and development teams for designing and building core Webflow pages.
Maintain design system stewardship, ensuring visual and component consistency across the site.
Monitor and optimize technical SEO, including Core Web Vitals, crawl health, indexing, and page-level technical hygiene.
Ensure GA4 and GTM tracking accuracy, owning event setup, filter configuration, and troubleshooting.
Maintain the DRI/Approver structure for the site's 265+ pages and keep the content ownership map current.
Define hypotheses, run A/B and multivariate tests, analyze results, and translate findings into a prioritized roadmap for core site optimization.
Own the conversational marketing playbook framework, tool governance, and evergreen plays.
Manage the technical setup and site integration of the conversational marketing tool, including content, routing rules, and visitor targeting.
Own chat performance reporting, including conversation rates, meetings influenced, and pipeline attribution.
Partner with the Growth Marketing team on campaign-specific play coordination.
Own the technical execution layer of AI Answer Engine Optimization (AEO), including structured data implementation, schema markup, and content formatting.
Improve AI search presence monitoring and reporting with marketing leadership.