Sr. Copywriter

Boll & Branch•Summit, NJ

3d•$65,000 - $110,000•Hybrid

About The Position

The Sr. Copywriter leads product-level storytelling across product detail pages (PDPs), product listing pages (PLPs), evergreen funnels, and other customer touchpoints. The role translates product details, materials, and craftsmanship into clear, benefit-driven narratives grounded in customer intent and optimized for answer engine optimization (AEO). Through independent product research, the copywriter balances emotional resonance with practical clarity to reduce friction and build customer confidence throughout the purchase journey. The role maintains Boll & Branch’s warm, human brand voice across digital, retail, and wholesale experiences. It collaborates with creative, retail, and wholesale partners to maintain consistent storytelling, incorporates performance data and customer feedback into ongoing copy improvements, and uses AI tools to accelerate research, iteration, and first drafts while following standards established by Copy leadership. This role is based at the company’s Summit, New Jersey headquarters. Employees work in person at least two days per week, Tuesdays and Thursdays, with flexibility to work remotely on other days. Occasional work from the New York City office or the Photo Studio in New Providence, New Jersey may be required. The position may be eligible for the company’s annual bonus program, subject to company and individual performance. Relocation assistance and immigration sponsorship are not available.

Requirements

At least 3 years of copywriting experience, with a strong focus on product, e-commerce, or performance-driven work.
A portfolio demonstrating creative craft and strategic thinking, including how copy drives clarity, trust, and action.
Strong understanding of e-commerce customer journeys and how copy influences conversion at different stages.
Experience writing PDPs, PLPs, email, and evergreen site content for a consumer brand.
Comfort working with data and performance insights to inform and refine creative decisions.
Detail-oriented and highly organized, with the ability to manage high-volume workloads without sacrificing quality or brand alignment.
Collaborative, low-ego approach and genuine motivation to improve the customer experience.
Ability to complete all physical requirements of the job, with or without reasonable accommodation.
Ability to work in person at the Summit, NJ headquarters at least two days per week, with occasional work from the NYC office or New Providence, NJ Photo Studio as required.

Nice To Haves

Experience in luxury, lifestyle, or home goods.

Responsibilities

Lead copywriting for PDPs, PLPs, and evergreen funnels, translating product details, materials, and craftsmanship into clear, benefit-driven narratives rooted in customer intent and optimized for AEO.
Research product designs and positioning to develop stories that balance emotional resonance with practical clarity, reduce friction, and build customer confidence at purchase decision points.
Consistently apply Boll & Branch’s warm, human brand voice across formats and channels.
Use performance data and customer feedback to refine copy for clarity, engagement, and conversion, connecting creative decisions to measurable outcomes.
Lead customer-first storytelling in retail and wholesale, collaborating with partners to extend product storytelling beyond digital touchpoints.
Collaborate with the broader creative team to maintain narrative consistency across channels and touchpoints.
Give and receive direct feedback, maintaining quality under deadline pressure.
Flag gaps or ambiguity in briefs proactively and adapt as priorities shift.
Use AI tools to accelerate research, iteration, and first-draft development while reserving human creative effort for work requiring judgment and craft.
Follow Copy leadership’s standards for AI use, protecting brand voice quality and consistency and flagging opportunities or friction points as practices evolve.

Benefits

Medical, dental, vision, and life/AD&D insurance
Commuter benefits
HSA/FSA
STD/LTD
Employee Assistance Program
Family-planning services
Gender-affirming healthcare
Health Advocacy Program
Fitness Reimbursement Program
401(k)
Paid Time Off
Employee discount
Potential eligibility for the company’s annual bonus program, with a non-binding company- and individual-performance-based target bonus