Sr. Copywriter

Strayer Education, Inc.

4d•$75,800 - $113,700

About The Position

The Senior Copywriter is part of Strategic Education, Inc.’s Education Technology Services marketing team and supports the Sophia Learning and Workforce Edge brands, as well as university partners, across a B2B2C audience. The role develops compelling short- and longform copy for email, web, social, and campaign channels. It is a senior strategic and creative partner role, contributing to idea development and execution, raising the team’s editorial standards, and exploring how performance data, AI, and generative engines are changing content discovery. The position spans copywriting and editing, creative concepting and direction, audience- and platform-specific messaging, performance-informed content strategy, market and competitive research, AI-forward thought leadership, editorial quality and credibility, creative leadership, accessible and inclusive writing, cross-functional relationship management, and timely delivery across multiple projects. The role may require occasional travel and may require onsite work depending on the role. The expected salary range is $75,800 to $113,700.

Requirements

A portfolio of writing samples demonstrating range across B2C and B2B audiences and short- and longform formats; it is required for the application to receive further review.
At least 5 years of experience as a writer in a corporate or marketing communications structure.
Bachelor’s degree in English, Journalism, Marketing, or a related field.
Multi-brand copywriting ability for B2C, B2B, and higher-education audiences, including editing, proofreading, and brand-voice alignment.
Storytelling and concepting ability, including generating ideas and shaping messaging.
Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces.
Ability to interpret performance data such as engagement, conversion, and AI visibility to inform copy and content strategy.
Working knowledge of SEO, AEO, and GEO, and interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery.
Editorial judgment and research skills to verify and contextualize content and apply E-E-A-T standards.
Ability to mentor writers and influence cross-functional stakeholders.
Proficiency with Microsoft Office Suite.
Ability to travel occasionally if a business need arises.
Ability to meet the critical-thinking, problem-solving, communication, and other essential functions of the role.
Ability to access information using a computer.

Nice To Haves

In-house or agency writing experience.
Experience or strong demonstrated interest in AI-driven marketing, GEO/SEO, or content strategy.
Experience with a content management system, project-management tools such as Workfront, Asana, or Monday, AI tools, and SEO/content tools such as Semrush, Ahrefs, or Clearscope.
Academic institution or EdTech experience.

Responsibilities

Interpret creative briefs and develop and edit copy for marketing assets.
Own content from concept through final edit while maintaining brand voice and audience engagement.
Develop big ideas and messaging concepts, and partner on campaign direction from strategy through execution.
Create audience-resonant copy for B2C, B2B, and B2B2C audiences, optimized for channels and platforms such as email, paid social, and landing pages.
Consider how content is surfaced and evaluated by search and AI systems.
Use engagement, conversion, search, and AI-visibility data to inform content strategy and creative decisions.
Monitor workforce and higher-education trends and competitive activity, translating insights into messaging.
Explore GEO, LLM-driven discovery, agentic workflows, custom GPTs, and AI content tools; contribute a forward-looking perspective on content strategy and scale.
Fact-check and contextualize AI-generated content, apply E-E-A-T-aligned writing where applicable, and substantiate claims about credits, credentials, and outcomes.
Set editorial standards, mentor and review other writers’ work, and steward brand voice across the organization.
Apply accessibility and inclusive-language practices to create clear, welcoming content.
Collaborate with design, marketing, project management, SEO/growth, and data teams.
Establish effective processes and manage multiple projects to deliver high-quality work on time in a fast-paced, deadline-driven environment.
Travel occasionally when business needs arise.
Work more than 40 hours per week when business needs warrant.