Sr. Content Manager

De La Cruz

10d•Onsite

About The Position

The Senior Content Manager is a strategic and creative leader within the Creative Department, responsible for overseeing the development, production, and performance of content across all social and digital channels for assigned client accounts. This role combines high-level content strategy with hands-on creative direction, managing a team of Social Content Creators to deliver compelling, on-brand storytelling at scale. Reporting directly to the Chief Creative Officer, the Senior Content Manager bridges creative vision and executional excellence — ensuring that every piece of content serves both the brand's narrative and measurable business outcomes. This leader champions a culture of creativity, collaboration, and continuous improvement within the team.

Requirements

Serve as the primary content and copy lead for clients within the assigned portfolio.
Write original copy for social posts, campaign activations, video scripts, email, and brand communications as needed.
Provide strategic oversight and alignment between the Community Manager's engagement activities and the broader content narrative across all client accounts.
Conduct copy reviews and provide actionable, constructive feedback to direct reports to elevate writing and content quality across the team.
Facilitate content briefing sessions, creative kickoffs, copy reviews, community strategy alignments, and post-campaign retrospectives.
Ensure all content and copy adhere to client brand guidelines, legal requirements, and platform best practices before publication.
Monitor and interpret content and community performance data, using insights to refine both strategy and copywriting approaches.
Coordinate with production resources — photographers, videographers, designers, and editors — to ensure copy and visual elements work cohesively.
Conduct regular 1:1s and team check-ins with all direct reports to support professional development and project alignment.
Exceptional writing ability across short-form and long-form formats, with a strong command of brand voice, tone adaptation, persuasive messaging, and storytelling.
Must be able to write confidently for multiple brands simultaneously without voice bleed, and coach others — including the Community Manager and Content Creators — to do the same.
Expert-level proficiency in social media platforms and content management tools (Sprout Social, Hootsuite, Later, Notion, Asana, etc.).
Strong command of social analytics tools and the ability to generate strategic insights from performance data.
Hands-on familiarity with content creation tools: Adobe Creative Suite, Canva, CapCut, or equivalent.
Understanding of SEO principles, content distribution strategies, and cross-channel amplification.
Familiarity with influencer marketing platforms and creator collaboration workflows.
Deep, platform-native understanding of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging channels.
Knowledge of content production pipelines from concept to delivery, including versioning and asset management.
Awareness of brand safety protocols, FTC disclosure requirements, and copyright best practices.
Understanding of how organic content integrates with paid amplification and performance media strategies.
Cultural awareness and sensitivity to create content that resonates across diverse communities and markets.

Nice To Haves

Agency experience strongly preferred; comfort managing multiple client accounts, copy voices, and team functions simultaneously is essential.
Experience with content production workflows — including photo/video shoots, post-production, and asset management — is a significant advantage.
Portfolio demonstrating range across industries, content formats, copy styles, and audience types is required for consideration.

Responsibilities

Lead the end-to-end content strategy for multiple client accounts, from brief interpretation through production, publishing, and performance analysis.
Direct and mentor a team of Social Content Creators, providing creative feedback, prioritizing workloads, and ensuring quality standards across all deliverables.
Collaborate with the Creative Director to translate brand strategies into compelling content ecosystems across formats — short-form video, static, carousel, long-form, and emerging media.
Directly supervise the Community Manager, providing strategic direction on community engagement, tone alignment, and escalation handling, and ensuring community efforts are fully integrated with content strategy.
Direct and mentor Social Content Creators, providing creative and copy feedback, prioritizing workloads, and ensuring quality standards across all deliverables.
Oversee content calendar planning, production scheduling, and cross-team coordination to meet campaign deadlines consistently.
Partner with Account Management, Strategy, and Paid Media teams to align organic content with broader campaign objectives.
Champion content innovation by identifying emerging platform trends, formats, and audience behaviors relevant to client goals.
Review and approve all content produced by the Social Content Creator team prior to client or platform delivery.
Present content strategies and performance reports to clients and internal stakeholders with confidence and clarity.
Contribute to new business proposals by developing content frameworks and creative concepts for prospective clients.
Establish and maintain content guidelines, brand voice documentation, and creative briefs for each assigned account.