Sr. Content Creator

Sinclair Broadcast Group•Town of Niskayuna, NY

2d•$23 - $29

About The Position

We’re a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic media companies in the country. As part of the Agile Content Creation Engagement Team (ACCET), you’ll lead the creation of branded, promotional, and social-first content that connects brands to audiences in meaningful ways. This role goes beyond production — it’s about owning creative execution for clients while serving as the local ACCET content lead for the station. You’ll work directly with internal stakeholders and external clients to concept, produce, and deliver high-impact creative that runs across broadcast, digital, and social platforms. Our mission? Bring bold ideas to life across every screen. Whether you’re producing branded campaigns for advertisers, promotional creative for station initiatives, or community-focused storytelling, your work won’t just fill airtime — it will represent ACCET at the market level and drive real results for clients. In a crowded content landscape, brands need more than noise — they need connection. This role plays a key part in helping advertisers and partners tell stories that resonate locally while maintaining the creative excellence of ACCET across the network. You won’t just create content — you’ll help shape how brands show up in the community.

Requirements

A passion for visual storytelling with a client-focused, marketing-driven mindset
Strong camera, lighting, and production skills that elevate brand storytelling
Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator
Confidence working directly with clients and internal stakeholders as a creative lead
The ability to run a solo shoot or collaborate seamlessly as part of a team
A portfolio that demonstrates strong branded content, commercial, or promotional work
Extensive video shooting experience with broadcast and DSLR cameras
Scripting of both short and long form spots
Ability to write, shoot and edit content that tells a compelling story
A strong understanding of fundamental design, sense of color, typography and composition
Non-linear editing experience using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator
Advanced knowledge of the post-production process, including media management and encoding video to various formats
Ability to maintain a variety of projects and work with varying production styles while employing strong communication skills
Advanced knowledge of High-definition (HD) cameras and videography, motion graphics and creative lighting techniques
Strong interpersonal skills to navigate internal and external employee and client relationships
Must maintain a valid driver’s license and good driving record
Ability to routinely lift, carry and move equipment in excess of 40 lbs.

Nice To Haves

A college degree is preferred

Responsibilities

Create high-quality, scroll-stopping content for client campaigns across TV, social, web, and streaming platforms
Lead creative execution for branded content, commercials, promotional spots, and social-first video
Serve as the station-level creative lead for ACCET, working closely with internal teams and external clients
Write scripts, shoot footage, and edit projects ranging from quick-turn social content to longer-form branded pieces
Collaborate directly with clients to develop concepts, manage expectations, and deliver polished creative solutions
Manage asset distribution across the network and track deliverables through Adobe Workfront