Sr. Consumer Insights Manager

Mane USA•Parsippany-Troy Hills, NJ

3d•$148,000 - $180,000•Onsite

About The Position

MANE, a 5th generation French family-owned business, is a renowned innovator in the Flavor and Fragrance industry. As sensation enthusiasts, we are dedicated to creating exceptional moments in people’s lives through timeless flavors and fragrances. Our passion, creativity, and innovation drive us to capture what moves. This role is responsible for managing, designing, and conducting consumer, product and market research studies to provide creative fragrance direction and support strategic internal and client-based consumer insight projects. Leverage cutting edge qualitative, quantitative consumer and analytical research tools to provide new insights and generate new product and market ideas, identifying consumer’s unmet needs in the marketplace.

Requirements

Bachelor Degree; Master’s Degree preferred
Minimum 10+ years’ experience in consumer insights, product, market research and analytics, preferably at a Fragrance Supplier.
Must have in-depth knowledge in the design and execution of qualitative and quantitative consumer and product research studies.
Must have proven statistical skills with high degree of familiarity with statistical packages and the ability to create and interpret data.
Strong analytical skills enabling transformation of data into insights and recommendations, especially when constrained by budget, timing, and lack of client direction.

Nice To Haves

Creative thinker
Entrepreneurial spirit
Proactive and Independent Researcher
Team Player
Customer focused
Strong written and oral communication skills
Ability to travel
Action oriented

Responsibilities

Plan, design and implement consumer, product and market research studies for product innovation and strategic/proactive category research (e.g., brand archetype studies, fragrance and flavor preferences, consumer language and product attribute probes, benchmarking studies, habits and usage studies, product use tests, behavior insights and immersion studies, emotions tests) to support key business initiatives.
Collaborate with VP of Marketing and Commercial Team on strategic research and setting direction for actionable learning plans for the US clients and all consumer goods product categories.
Collaborate with marketing and evaluation teams, sales and category management, and R&D, on new business opportunities.
Incorporate new market and consumer trends into new insights development and category landscape for future trend analysis.
Analyze and interpret results, provide high-quality research output/ communication materials and appropriate recommendations to internal creative development teams and external clients.
Develop insightful and strategic client recommendations for key domestic and multinational clients.
Supervise strategic external research partners on data collection and analytics throughout the course of the study.
Maintain consumer insight budget.
Coordinate efforts with Director of Consumer Insights, Flavors Division and US Fine Fragrance VP of Marketing.
Interacts with: All internal departments, Global affiliates including marketing, research and sales departments, Customers, Outside research partners and trend companies.
May be responsible for personnel actions and development of a CI Team of Analysts and Coordinators.