Sr Manager, Consumer Insights - Portfolio

The Kraft Heinz Company•Chicago, IL

1d•$120,800 - $151,000•Onsite

About The Position

As the Senior Manager, Consumer Insights for North American portfolio, you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on all brands, influencing key decisions across base & innovation marketing groups, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more). This is a new role in a newly created central function, building standards to evaluate & improve performance of the total North American portfolio.

Requirements

Strong experience in strategic insights/consumer analytics roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
Proficient in various market research techniques, especially quantitative methods. Interaction with modeling processes or results a plus (i.e., Marketing Mix, Price & Promotion)
Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Sales & Category Leadership, Sensory, Finance and more.
Experience working with both primary and secondary data sources
Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
Proven track record to distill insights and drive impact into an organization – bringing the consumer to forefront.
High level of tolerance for working in ambiguity, managing change and leading change management.
Proficient at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite). Deep experience in Excel is desirable.

Nice To Haves

Interaction with modeling processes or results a plus (i.e., Marketing Mix, Price & Promotion)

Responsibilities

Be key Strategic Insight lead across full North American portfolio of brands
Develop comprehensive research best practices for both existing products and new products from scoping, ideation, testing and post-decision analysis, packaging graphics and structure, advertising testing, etc.
Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
Help develop and influence research Best Practices for the organization. This includes methodologies, vendor assessment, delivery expectations, and communication to a broad set of Insights counterparts & cross-functional teams
Requires working in high levels of ambiguity, creating strategic direction for growth.