Sr. Director, Consumer Insights
About The Position
SimpliSafe is seeking a Senior Director of Insights to lead research across SimpliSafe. This leader will be responsible for managing a best-in-class insights organization that deeply understands our customers, prospects, and market—and translates that understanding into clear, actionable direction for the business. As the senior-most insights leader, you will own the design and quality of all quantitative research across Marketing, Product, and Customer Experience. You will also have dotted line oversight of User Experience research for Product/App and eComm. You will partner closely with leadership and cross-functional teams to ensure customer truth is embedded in strategic decisions, product development, go-to-market execution, and end-to-end experience design. This role requires a strong balance of strategic vision, analytical rigor, storytelling excellence, and people leadership.
Requirements
- 12+ years of experience in market research, with significant people leadership experience
- Deep expertise across qualitative and quantitative methods, including advanced analytics (e.g., clustering, driver analysis, MaxDiff)
- Proven experience partnering with Marketing, Product, Design, and Customer Experience teams to deliver both ad-hoc and tracking insights
- Demonstrated ability to influence executive-level strategy and drive measurable business impact through insights
- Strong comfort operating in ambiguity, setting vision, and prioritizing work to deliver maximum impact
- Exceptional storytelling and communication skills, with the ability to turn data into clear, actionable recommendations
- A track record of building and scaling high-performing teams and fostering a culture of curiosity and customer obsession
- Passion for advocating for the customer and embedding customer-centricity into how decisions are made
Responsibilities
- Own a deep, holistic understanding of customers, prospects, and the market across the full customer journey—from awareness and acquisition through retention and advocacy
- Establish and maintain a clear source of customer truth to inform enterprise strategy, strategic priorities, and investment decisions
- Define research standards and best practices, ensuring methodological rigor while balancing speed, relevance, and impact
- Own insights operations, including tools, vendor partnerships, and budget
- Lead customer and market research that informs new products, services, and go-to-market motions across Marketing, Product, and Customer Experience.
- Deliver actionable marketing and brand insights to inform positioning, messaging, creative development, and media optimization.
- Track customer satisfaction and identify opportunities to improve the end-to-end customer experience across sales, onboarding, support, and service.
- Translate insights into clear, compelling recommendations that drive alignment and measurable business impact
- Lead and develop a high performing insights team
- Build a culture of collaboration and continuous learning where researchers regularly share insights, approaches, and lessons learned across domains
- Serve as a trusted thought partner to senior leaders across Marketing, Product, Customer Experience
- Champion a culture of curiosity, customer obsession, and evidence-based decision-making across the company.
Benefits
- A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
- A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
- Free SimpliSafe system and professional monitoring for your home.
- Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
