Sr. Business Systems Analyst (CRM & Marketing – Salesforce & Marketo)

McKesson•Mississauga, ON

1d•$99,100 - $132,100

About The Position

McKesson is seeking a Senior Business Systems Analyst to lead business analysis efforts across CRM and Marketing platforms, including Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Marketo. This role drives complex analysis initiatives, partners with cross-functional stakeholders, and influences solution design to enable scalable, data-driven customer engagement and operational excellence.

Requirements

Strong experience as a Business Systems Analyst supporting Salesforce CRM (Sales and Service Cloud)
Experience with Salesforce Marketing Cloud and/or Marketo in a marketing automation context
Advanced expertise in requirements elicitation, stakeholder management, and business process modeling
Ability to translate complex business needs into scalable technical solutions
Strong understanding of CRM and marketing processes (lead lifecycle, campaign management, customer engagement)
Experience working with cross-platform integrations and data flows between CRM and marketing systems
Proficiency with Agile methodologies and tools (e.g., Jira, Azure DevOps)
Strong analytical, problem-solving, and communication skills
Ability to influence stakeholders and drive alignment across business and IT
Experience working in large enterprise environments with structured governance
Degree or equivalent experience
Typically requires 7+ years of relevant experience

Nice To Haves

Salesforce certifications (e.g., Salesforce Administrator, Business Analyst, or Advanced Admin)
Marketing certifications (e.g., Marketing Cloud, Marketo certification)
Strong experience with Sales Cloud (pipeline, forecasting) and Service Cloud (case management, Omni-Channel)
Hands-on exposure to Marketing Cloud (Journey Builder, Email Studio) and/or Marketo campaign design and execution
Experience with CRM–Marketing integration patterns and customer data synchronization
Knowledge of customer data platforms (CDP), segmentation, and personalization strategies
Experience with data analysis, reporting, and data quality frameworks
Exposure to AI-driven marketing and CRM capabilities (e.g., Einstein, predictive analytics, automation)
Experience in Agile at scale and enterprise delivery models
Experience in regulated or highly governed environments

Responsibilities

Lead end-to-end business analysis initiatives across Salesforce CRM (Sales & Service Cloud), Marketing Cloud, and Marketo
Partner with business leaders, marketing teams, and IT to define strategy, priorities, and solution direction
Facilitate complex requirements workshops, stakeholder alignment sessions, and solution discussions
Translate business objectives into comprehensive functional and technical requirements, including user stories and acceptance criteria
Establish and manage requirements governance, traceability, and documentation standards
Drive process analysis and optimization across CRM and marketing workflows (lead management, case management, campaign execution, customer journeys)
Influence solution design by collaborating closely with architects and development teams
Perform advanced impact analysis, data analysis, and solution evaluation to support decision-making
Lead UAT strategy, planning, and execution, ensuring solutions meet business objectives
Identify opportunities for automation, AI enablement, and improved customer experience across platforms
Ensure alignment with enterprise architecture, data governance, security, and compliance requirements
Mentor junior analysts and promote best practices across the BA community
Support cross-platform integration initiatives (CRM, Marketing Cloud, Marketo, and enterprise data systems)