Sr. Business Planner, DTC Retail Sr. Business Planner, DTC Retail
About The Position
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. The Sr. Business Planner, DTC leads topline forecasting and store planning for the brick-and-mortar retail channel within the Americas Direct-to-Consumer (DTC) business. Operating as a strategic architect, this role owns the development of retail financial plans and store-level targets, ensuring alignment with high-level channel objectives. This position is designed for a strategic "utility player" who can navigate the complexities of a high-stakes retail environment. You will work in a tag-team partnership with a peer planner to execute the game plan for our retail network. While each planner owns their zone of managing a specific segment of the business, you will operate from a shared playbook—syncing on logic and performance narratives to ensure the DTC team presents a unified front to executive leadership.
Requirements
- Bachelor’s degree in Finance, Business Administration, Economics, or a related field
- 3-5+ years in Business Planning, Retail Planning, Finance, or Forecasting
- Proven ability to build "from-scratch" financial models and create clarity in the "gray area" between corporate goals and store-level execution
- Ability to work in a high-dependency environment, sharing ownership of the total retail channel’s success with a peer planner
- A steady, objective temperament with the confidence to provide fact-based feedback to senior leadership
- Advanced Excel modeling and PowerPoint storytelling
Nice To Haves
- Proficiency in SAP, Tableau, Adobe Analytics, PowerBI, or similar tools preferred
Responsibilities
- Lead financial planning for your designated retail segment while partnering closely with your peer to ensure the total store portfolio is aligned
- Develop retail topline forecasts and store-level sales plans aligned to financial targets, incorporating traffic, conversion, pricing, promotional activity, and productivity drivers
- Translate complex data into "executive-ready" insights and performance narratives that highlight trends, risks, and business implications for leadership decision-making
- Evaluate store portfolio productivity and performance trends to identify growth opportunities, and manage the logic behind store-level productivity and incentive targets
- Monitor performance against plan and drive re-forecasting and scenario planning to address traffic variability, promotional shifts, and external factors
- Partner with Pricing, Marketing, and Finance to evaluate promotional effectiveness, analyze ROI, and "hold the line" on financial integrity
- Enhance tools, templates, and reporting processes to improve planning rigor and data integrity
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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What This Job Offers
Job Type
Full-time
Career Level
Senior
