Sr. Brand Media Manager (Remote)
About The Position
As the Sr. Brand Media Manager, you will own the strategic roadmap for our brand media allocation, audience targeting, and measurement framework. Reporting directly to the Director of Patient Marketing, you will bridge the gap between upper-funnel brand building and lower-funnel action, ensuring our investment drives both top-of-mind Awareness and tangible Patient Starts. This is a high-visibility role requiring a blend of top-tier media planning expertise, sharp analytical acumen, and the communication skills necessary to interface regularly with our C-suite. You will act as the key connective tissue between our external agency partners and our internal Brand, Analytics, Performance Marketing, and Finance teams.
Requirements
- 8+ years of experience in brand media planning and buying
- Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon)
- Experience planning and optimizing campaigns across at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc.
- Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution
- Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team
- Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations
- Experience managing an external media agency
Nice To Haves
- Experience in health-tech, healthcare, or a regulated consumer category
- Familiarity with first-party data activation and audience segmentation strategies
- Experience that spans both agency-side and in-house roles
- Experience understanding how creative and media multiply the effects of brand campaigns
Responsibilities
- Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework.
- Bridge the gap between upper-funnel brand building and lower-funnel action.
- Ensure investment drives both top-of-mind Awareness and tangible Patient Starts.
- Interface regularly with C-suite.
- Act as the key connective tissue between external agency partners and internal Brand, Analytics, Performance Marketing, and Finance teams.
- Set briefs for external media agencies.
- Run performance reviews with external media agencies.
- Hold external media agency partners accountable to business outcomes.
Benefits
- 100% remote work environment
- Attractive pay and benefits
- Full transparency of pay ranges
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies
- 2 company-wide shutdown weeks each year for self-care
- Paid parental leave
- Employee Assistance Program (EAP)
- Quarterly department stipend
- Community and employee resource groups
- Home office stipend
- $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program
- $50/month wellness stipend
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
